The $60 Million Secret: 7 Shocking Facts About 10 Bond Street, The NoHo Masterpiece Where Gigi Hadid Lives
As of late December 2025, 10 Bond Street in New York, NY, remains one of Manhattan’s most architecturally significant and discreet ultra-luxury residential buildings. This seven-story, eleven-unit boutique condominium is not merely a high-end address; it is a masterclass in blending contemporary design with the rich, historic fabric of the NoHo Historic District.
The property, located at the coveted corner of Bond Street and Lafayette Street, has consistently garnered attention for its exquisite design, its role in the current high-stakes Manhattan real estate market—including its retail component being part of a prime portfolio seeking $60 million—and, of course, its roster of high-profile residents, such as model Gigi Hadid. It stands as a testament to bespoke modernism in a neighborhood defined by its elegant, pre-war loft structures.
1. The Selldorf Architectural Masterpiece: A Terracotta Revolution
The most defining feature of 10 Bond Street is its architecture, which was designed by the internationally acclaimed Selldorf Architects, led by Annabelle Selldorf. The building, completed in 2016, immediately stood out from the surrounding cast-iron and brick structures, yet it earned high praise from the city's rigorous Landmark Preservation Commission (LPC). This is a rare feat for a new construction in a protected historic district.
The structure’s elegance is rooted in its choice of materials. The distinctive exterior is clad in custom-made terracotta panels. This material choice is a deliberate, modern nod to the architectural ornament found on many historic NoHo buildings, but here, it is used on a grand, contemporary scale. The warm, textured terracotta is complemented by weathered steel, wood, and expansive glass, creating a striking facade that is both sleek and deeply rooted in its environment.
The building’s design ethos is one of refined modernism, focusing on light, proportion, and materiality. This approach transforms the relatively small, 34,000 square foot building into a powerful architectural statement in Downtown Manhattan.
2. A True Boutique Experience: Only 11 Ultra-Luxury Residences
10 Bond Street is the antithesis of the mega-tower luxury buildings that dominate other parts of Manhattan. It offers an extremely private and exclusive living experience with a total of just 11 spectacular residences. This low-density layout translates directly into a higher level of privacy and bespoke service for its residents.
The limited number of units—which include full-floor and half-floor residences—means turnover is rare, and listings are highly sought after. These homes boast expansive layouts, often spanning over 2,700 square feet, featuring three or more bedrooms, and offering high-end amenities that appeal to the most discerning buyers.
Interiors, also designed by Selldorf Architects, feature a minimalist aesthetic with oversized windows, wide-plank oak flooring, and custom-designed kitchens and bathrooms. The residences are designed to maximize natural light and offer serene, sophisticated living spaces away from the hustle of the city streets.
3. The Celebrity Factor: Gigi Hadid’s NoHo Sanctuary
The building’s reputation for exclusivity was cemented when supermodel Gigi Hadid chose 10 Bond Street as her New York home. After selling her Nolita condo, Hadid purchased a two-bedroom condop in the building for approximately $4 million. The presence of such a high-profile resident underscores the building’s appeal to those who value discretion, privacy, and impeccable design.
The choice of 10 Bond Street by a celebrity highlights the broader trend of high-net-worth individuals gravitating toward smaller, more intimate boutique buildings in Downtown neighborhoods like NoHo, as opposed to the large, amenity-heavy towers in Midtown or Hudson Yards. This NoHo sanctuary offers a quieter, more bohemian spirit while remaining central to Manhattan's cultural and dining scenes.
4. Developers and Market Power: The $60 Million Retail Portfolio
The development of 10 Bond Street was a collaboration between several prominent New York real estate entities, including Ironstate Development, Chetrit Group, and SK Development. Their partnership successfully navigated the complex process of building a modern structure within the confines of the NoHo Historic District.
In a major market development, the retail portion of 10 Bond Street—a significant commercial space on the ground floor—was recently put on the market. It is part of a larger, prime Manhattan and Brooklyn retail portfolio being offered by CBSK Ironstate, which is seeking a staggering $60 million. This listing indicates the substantial value and investment appeal of the building's commercial space, reflecting the highly-trafficked and desirable nature of the Bond Street corridor.
5. The Evolution of the Retail Space: From Italian Tailoring to Travel Tech
The commercial tenant history at 10 Bond Street reflects the sophisticated, high-end retail environment of NoHo. The space has been home to notable brands, demonstrating the building’s appeal to international and cutting-edge companies.
- Boglioli: The Italian tailoring house, known for its light-handed approach to classic menswear, was an early commercial tenant, bringing a touch of Milanese sophistication to the corner of Bond and Lafayette.
- Away Travel: The luggage and travel tech company, Away, chose 10 Bond Street for the location of its first permanent retail store. This move solidified the building's status as a destination for modern, design-focused brands.
The presence of these brands underscores the building’s magnetic pull within the retail landscape, drawing foot traffic from both the eclectic NoHo neighborhood and the adjacent East Village and SoHo districts.
6. Historic Context: Bond Street’s Enduring Chic
The street itself has a long, storied history of exclusivity. In the 1830s, Bond Street was already considered one of New York City’s most chic and exclusive residential addresses, long before the modern concept of "NoHo" existed. The original neighborhood was characterized by elegant three-story residences, and it was a hub for the city’s elite.
The current 10 Bond Street, with its ultra-modern design, successfully pays homage to this past. It sits within a district known for its elegant loft structures—former manufacturing and commercial buildings that were converted into artists' residences and, later, luxury condos. The building’s use of high-quality, textured materials like terracotta and weathered steel ensures it fits seamlessly into the historic, yet bohemian, character of the NoHo Historic District, continuing the street's centuries-long tradition of being a premier residential enclave.
7. Amenities and Lifestyle: The NoHo Advantage
While the building is a boutique size, the residential experience is full-service. Residents benefit from a 24-hour doorman, a private fitness studio, and a landscaped common terrace. However, the true amenity is the location itself.
Living at 10 Bond Street places residents in the heart of NoHo, a small downtown nook with an eclectic sensibility. The neighborhood offers unparalleled access to some of New York’s best dining, from fine dining establishments to trendy cafes, along with high-end cultural institutions and unique shopping experiences. The intersection of Bond and Lafayette is a critical nexus point, providing easy access to both the vibrant energy of Downtown Manhattan and the quiet, tree-lined streets of Greenwich Village.
The property is a perfect example of a new architectural icon that respects its past while firmly establishing a new standard for ultra-luxury living in the 21st century. Its blend of Annabelle Selldorf's design, the historic weight of Bond Street, and its current market relevance make 10 Bond Street a perpetually fascinating and highly valuable piece of New York real estate.
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