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5 Reasons The $80 Million Sunset Amphitheater Will Change El Paso’s Live Music Scene Forever

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As of December 23, 2025, the massive, $80 million Sunset Amphitheater project in Northeast El Paso is officially underway, promising to redefine the live entertainment landscape for West Texas and the greater border region. The project, spearheaded by developer Venu (formerly Notes Live), recently held its official groundbreaking, cementing its status as a major regional development with an ambitious target opening set for late 2026 or early 2027.

This state-of-the-art, 12,500-capacity outdoor music venue is more than just a concert hall; it is a public-private partnership designed to attract world-class talent and inject significant economic vitality into the region. With strategic alliances and an unprecedented focus on premium fan experiences, the Sunset Amphitheater is poised to become the definitive cultural beacon at the crossroads of Texas, New Mexico, and Mexico.

The Project’s Scope: Capacity, Location, and Timeline

The development of the Sunset Amphitheater represents a significant investment in El Paso’s future, moving the city into a new tier of national touring destinations. The venue is a key component of the burgeoning Cohen Entertainment District, strategically located approximately 10 miles northeast of the city center.

  • Massive Capacity: The amphitheater is designed to accommodate 12,500 fans, making it one of the largest purpose-built outdoor music venues in the region.
  • $80 Million Investment: The project carries a total price tag of $80 million, demonstrating the scale and commitment of the developer and city.
  • Target Opening: Construction is moving forward with an anticipated opening date in late 2026 or early 2027, though construction timelines are always subject to change.
  • Strategic Location: Situated in Northeast El Paso, the venue aims to serve not only the local population but also concertgoers from Southern New Mexico and Northern Mexico, tapping into one of the nation's most vibrant Latin music markets.

The City of El Paso has demonstrated its commitment to the project, approving a performance-based incentive package valued at approximately $31 million. This public-private partnership is expected to drive economic growth, create local jobs, and ensure that the Northeast part of the city shares in El Paso's overall expansion.

Unpacking the Luxury: Luxe FireSuites and The Aikman Club

What truly sets the Sunset Amphitheater apart from traditional venues is its dedication to a high-end, premium entertainment experience. The design incorporates luxury amenities that cater to corporate clients and affluent fans, establishing a new standard for live music comfort.

The Exclusive Luxe FireSuites

A signature feature of Venu’s amphitheaters, the Luxe FireSuites offer a cutting-edge, experiential concept for enjoying a show. The El Paso venue will feature 228 of these exclusive suites.

These are not standard concert boxes; they are designed as premium viewing areas that include a unique fire feature, creating a sophisticated and memorable atmosphere. The FireSuites are also marketed as a unique real estate investment opportunity, built for consistent cash flow and long-term value.

The Prestigious Aikman Club

For the most dedicated patrons, the Aikman Club offers an unparalleled membership experience. The venue will include 156 memberships to this exclusive club, which is integrated directly into the state-of-the-art amphitheater design.

The Aikman Club is positioned to be front and center, providing members with prime, exclusive seating for every event. Membership is offered as a perpetual right for a one-time fee, granting access to a premium entertainment suite and various member-exclusive benefits. This level of luxury ensures a VIP experience that is currently unmatched in the West Texas market.

The Power Players and Economic Impact on West Texas

The success of a project of this magnitude relies on robust partnerships and a clear economic vision. The Sunset Amphitheater has secured major players in the live entertainment and hospitality industries, ensuring high-quality operations and a steady stream of top-tier talent.

  • Venu (Developer): Formerly known as Notes Live, Venu Holding Corporation is the driving force behind the development. Their model focuses on building luxury-focused, state-of-the-art music venues across the country.
  • AEG Presents (Operator): A major coup for the project, AEG Presents has secured the exclusive rights to operate and book events at the Sunset Amphitheater. This partnership guarantees that the venue will attract major national and international touring acts, significantly elevating El Paso's status on the global concert map.
  • Aramark Sports + Entertainment: This partnership will manage the venue’s food and beverage operations, ensuring a high-quality concession and hospitality experience for all 12,500 patrons.
  • EIGHT Elite Light Beer: The venue is set to be "powered by EIGHT Elite Light Beer," indicating a significant sponsorship and branding partnership.

The economic forecast for the Sunset Amphitheater is overwhelmingly positive. Beyond the initial $80 million investment, the venue is expected to generate hundreds of jobs, both during construction and in ongoing operations. By attracting major tours that previously bypassed the city, the amphitheater will boost tourism, hotel stays, and dining revenue across the entire El Paso metropolitan area. The strengthened agreement between the city and Venu also emphasizes local hiring priorities, ensuring the community benefits directly from the growth.

The combination of a massive capacity, a prime location in the Cohen Entertainment District, and exclusive partnerships with industry giants like AEG Presents and Aramark means the Sunset Amphitheater is not just another venue; it is a transformative project. When the gates open in late 2026/early 2027, El Paso will officially usher in a new era of live entertainment, solidifying its position as a major cultural hub in the American Southwest.

5 Reasons The $80 Million Sunset Amphitheater Will Change El Paso’s Live Music Scene Forever
sunset amphitheater el paso
sunset amphitheater el paso

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