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5 Reasons Why Rise & Run Agency Is The New Powerhouse In Healthcare Marketing For 2025

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The advertising world is constantly evolving, and the healthcare sector is no exception. As of late 2024 and heading into 2025, one name has dominated industry conversations: Rise & Run, an IPG Health company. This new full-service agency represents a significant strategic consolidation, bringing together the distinct strengths of two legacy powerhouses, Hill Holliday Health and McCann Health New Jersey, to create a modern, agile entity ready to tackle the complex challenges of pharmaceutical and consumer health marketing. The agency’s fresh approach, driven by a blend of deep consumer roots and specialized health expertise, positions it as a major player in the evolving landscape of digital health communities and personalized patient engagement. The formation of Rise & Run was a calculated move by IPG Health to streamline operations and enhance creative output, ensuring the agency could hit the ground running with a comprehensive suite of services. The merger was not merely a name change; it was a complete operational and philosophical restructuring designed to maximize impact for a client roster that spans therapeutic areas from oncology and neurology to rare diseases. With a focus on multichannel marketing and data-driven personalization, Rise & Run is setting the pace for how healthcare brands will connect with both patients and healthcare professionals (HCPs) in the coming year.

Visionary Leadership: The Architects of Rise & Run's New Era

The success of any newly formed agency hinges on its leadership, and Rise & Run has been strategically placed under the guidance of two highly respected industry veterans. Their combined experience in consumer and health advertising is the core engine driving the agency's innovative model.

Linda Bennett: President

Linda Bennett, the agency's President, brings a wealth of experience, particularly from her time as Managing Director at Hill Holliday Health. Her career has been marked by a focus on strategic growth and client partnership.
  • Current Role: President, Rise & Run (An IPG Health Company)
  • Previous Affiliation: Managing Director, Hill Holliday Health
  • Industry Recognition: Honored as a "Rising Star" by the Healthcare Businesswomen's Association (HBA) in 2007, highlighting her long-standing impact on the industry.
  • Expertise: Deeply rooted in consumer advertising and Direct-to-Consumer (DTC) campaigns, which is a key component of the new agency's offering.

Laura Florence: Chief Creative Officer (CCO)

Laura Florence, who joined in July 2024, is the Chief Creative Officer, overseeing the creative direction across the entire agency. Her appointment underscores Rise & Run’s commitment to world-class, emotionally resonant creative work.
  • Current Role: Chief Creative Officer (CCO), Rise & Run
  • Career Milestone: A veteran of the industry with over 30 years of experience in the world of ideas and brands.
  • Distinction: She is noted as the first woman to immigrate to the United States already holding a Chief Creative Officer title, a testament to her global leadership.
  • Industry Involvement: Served as a mentor and jury member for prestigious awards like the Clio Health Awards and Cannes Lions, ensuring the agency maintains a high bar for creative excellence.

1. The Strategic Merger: Combining Consumer Roots with Health Specialization

The most impactful reason for Rise & Run's prominence is its unique origin story. The agency was strategically formed by merging two distinct, yet complementary, IPG Health entities: Hill Holliday Health and McCann Health New Jersey. This union was designed to solve one of the biggest challenges in modern healthcare marketing: effectively communicating complex medical information in a consumer-friendly, engaging way. Hill Holliday Health was known for its deep consumer roots and a strong reputation for developing some of the best-known DTC campaigns in the industry. This expertise provides Rise & Run with the ability to create emotionally compelling, accessible patient narratives. McCann Health New Jersey, on the other hand, brought specialized knowledge in professional marketing, intricate regulatory environments, and deep scientific understanding. By combining these two skill sets, Rise & Run has created an agency model that can seamlessly navigate the entire spectrum of healthcare communications—from patient acquisition and awareness to professional education and scientific exchange.

2. A Full-Service, Multichannel Marketing Powerhouse

Rise & Run operates as a true full-service agency, meaning clients no longer need to piece together solutions from multiple vendors. The agency model is built on four core pillars: Strategy, Creativity, Technology, and Multichannel Marketing. This integrated approach is crucial for modern healthcare brands that need to reach diverse audiences across various platforms. The agency's services are designed to address the entire customer journey, utilizing a data-driven approach to ensure every campaign is both creative and accountable. Key service areas and LSI keywords include:
  • DTC Campaigns: Leveraging consumer advertising tactics for patient-facing initiatives.
  • HCP Engagement: Developing professional marketing strategies that resonate with physicians and specialists.
  • Digital Transformation: Implementing cutting-edge technology for better patient experiences.
  • Data Analytics: Utilizing proprietary data and insights to optimize media spend and targeting.
  • Therapeutic Areas: Expertise spanning complex fields like Oncology, Neurology, Rare Diseases, and Consumer Health.

3. Navigating the 2025 Healthcare Marketing Trends

The agency’s structure and leadership are perfectly aligned with the major healthcare marketing trends projected for 2025. The industry is rapidly shifting, driven by technological advancements and evolving patient expectations. Rise & Run’s focus on integrated solutions positions it as a leader in these key areas:

AI-Driven Personalization and Data Ethics

As the industry moves toward hyper-personalization, the role of Artificial Intelligence (AI) in tailoring patient communications is paramount. Rise & Run’s technological focus allows them to implement AI-driven personalization strategies, ensuring marketing messages are relevant and timely. Concurrently, the agency must maintain a strong commitment to data ethics and patient privacy, a critical trend in the highly regulated healthcare sector.

The Rise of Digital Health Communities

Patient engagement is moving beyond traditional websites and into dedicated digital health communities. Rise & Run is equipped to help clients build, manage, and engage within these communities, fostering trust and providing valuable support for patients managing chronic or complex conditions.

Technical SEO and Medical Content Authority

For healthcare content, trust and authority are non-negotiable. The agency’s strategy pillar includes a strong emphasis on Technical SEO (Search Engine Optimization) to ensure medical content ranks highly and is easily discoverable by patients and HCPs searching for reliable information. This focus on search-first creative ensures that their client's brands are seen as credible sources of truth.

4. Proven Early Success and Client Confidence

Despite its recent formation, Rise & Run has demonstrated immediate success, a strong indicator of its effective operational model. In its first year of operation (2024), the agency successfully secured five new brands from existing clients. This rapid expansion of its portfolio from current partners is a powerful vote of confidence in the new agency’s capabilities and the leadership of Linda Bennett and Laura Florence. The fact that all staff, regardless of seniority, are encouraged to engage directly in client business suggests a flat, high-engagement operational philosophy that drives results.

5. The Philosophy: A Commitment to Impact and Engagement

The name "Rise & Run" itself implies momentum, action, and a commitment to immediate impact. The underlying philosophy is to be an agile, mid-sized agency that offers the comprehensive services of a large network but with the speed and responsiveness of a boutique firm. This model is attractive to clients who need both the scale of IPG Health’s resources and a dedicated, hands-on approach. The agency’s mission is clearly focused on delivering high-quality, impactful healthcare communications that drive both brand growth and positive patient outcomes. By leveraging the creative reputation of its predecessor agencies and focusing on the future of digital health, Rise & Run is indeed a name to watch as the healthcare marketing landscape continues to evolve through 2025 and beyond.
5 Reasons Why Rise & Run Agency is the New Powerhouse in Healthcare Marketing for 2025
rise and run agency
rise and run agency

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