The Grove At Winter Park: 7 Must-Know Updates On Tenants, Luxury Living, And Central Florida's Hottest Retail Hub
The Grove at Winter Park has firmly established its position as a dynamic, high-traffic retail and lifestyle hub in the thriving Central Florida area, situated strategically at the nexus of major residential growth. As of December 23, 2025, this shopping center, located at 4270 Aloma Avenue, continues to be a focal point for both local residents and regional commercial investment, driven by a powerful mix of essential services, popular dining options, and a dense surrounding population base. The property's enduring relevance is a testament to its prime location and the strategic tenant mix curated by management firms like JBL Asset Management, ensuring it remains a highly sought-after destination for shoppers and businesses alike.
This comprehensive overview dives deep into the latest developments, the synergistic tenant ecosystem, and the explosive residential growth that fuels The Grove at Winter Park’s commercial success. Unlike older, general information, this report provides fresh details on key tenants, nearby luxury living options, and the critical market data that defines this specific Winter Park property, clarifying its distinction from other "Grove" locations in the Orlando metro area and highlighting its status as a vital component of the Aloma Avenue corridor.
The Grove at Winter Park: Essential Property Profile and Location Dynamics
The Grove at Winter Park is not just a shopping center; it is a critical piece of commercial real estate anchoring a robust residential and commuter area. Understanding its core profile is essential to grasping its market value and influence.
- Official Address: 4270 Aloma Avenue, Winter Park, FL 32792.
- Strategic Location: Situated at the high-visibility intersection of Aloma Avenue and Howell Branch Road.
- Property Manager: JBL Asset Management (formerly associated with CTO Realty Growth in past transactions).
- Asset Type: Multi-tenant retail and community center.
- Geographic Market: Central Florida / Orlando Metropolitan Area.
- Key Market Indicator: Benefits from over 59,000+ average daily traffic (ADT) counts, making it a high-volume corridor.
- Residential Base: Serves a dense residential base of approximately 100,000+ people within a three-mile radius.
- Total Retail Space: The center comprises over 110,500 square feet of retail space.
The success of The Grove is intrinsically linked to the surrounding community. Its location is a strategic gateway, connecting the residential neighborhoods of Winter Park, Casselberry, and East Orlando. The high-traffic volume on Aloma Avenue is a constant draw for both national and regional retailers seeking maximum exposure.
The Evolving Tenant Mix: Anchor Stores and Local Favorites
The retail strategy at The Grove at Winter Park focuses on a balanced mix of national anchor tenants and unique local favorites, ensuring a steady stream of traffic throughout the day and week. This diverse ecosystem caters to fitness, convenience, automotive, and specialty food needs.
National and Regional Anchor Tenants
The presence of major, recognizable brands provides stability and a strong draw for the entire center. These tenants are key to the property’s valuation and traffic flow:
- 24 Hour Fitness: A major health and wellness anchor that generates high-volume, consistent foot traffic, especially during morning and evening hours.
- Wawa: The popular convenience store and gas station chain is a significant traffic driver, capturing commuter and local quick-stop business.
- Pet Supplies Plus: Catering to the area's growing pet-owner population, this specialty retailer offers essential products and services.
- Hertz: The car rental agency provides a necessary service, diversifying the center's offerings beyond typical retail and dining.
Unique and Emerging Retailers
Beyond the anchors, The Grove at Winter Park is home to several unique businesses that enhance its local appeal:
- Light on the Sugar Bakery Cafe: A highly-rated local spot known for its specialty desserts and coffee, providing a community gathering point.
- Twisted Root: Offering unique dining options that appeal to the surrounding residential and office populations.
- Amazing Explorers Academy®: A major new addition that caters to the family-heavy residential base, offering educational childcare services. This type of tenant is a strong indicator of a family-friendly, growing community.
The continuous leasing activity, with spaces ranging from 1,205 to over 7,225 square feet, demonstrates the ongoing demand for commercial space in this specific Winter Park submarket.
Residential Boom: The Engine Driving The Grove's Success
The commercial vitality of The Grove at Winter Park is directly proportional to the explosive residential development in its immediate vicinity. The center is strategically positioned to serve several massive new housing communities, creating a ready-made customer base for its tenants.
Luxury and High-Density Housing
The area surrounding the 4270 Aloma Ave retail center has seen the completion of several large-scale residential projects, which inject thousands of residents directly into the center’s trade area. This shift from older, lower-density housing to modern, high-density communities is the primary engine of The Grove’s commercial success.
- Vintage Winter Park Apartments: Located just a short distance away, this large community features 332 modern apartment units. These luxury apartments, with amenities like 12 Electric Car Charging Stations and a 24 Hour Weight Room, attract an affluent demographic that supports the premium retail offerings at The Grove.
- Hawk's Crest Townhomes: A massive development that adds approximately 700 new townhome units to the market. This project significantly increases the family population needing convenient access to services, fitness, and dining.
- Ryan Homes Development: A new single-family home development consisting of 62 units is under construction immediately east of the center, further solidifying the long-term residential commitment to the area.
This concentration of new homes—totaling well over 1,000 new units—guarantees sustained foot traffic and sales volume for The Grove at Winter Park’s tenants. The proximity to other major retail centers like Shoppes at Aloma Walk and Casselberry Commons, along with big-box retailers such as Sprouts, Publix, Walmart, and Kohl's, only reinforces the area as a major regional shopping destination.
Investment and Future Outlook for the Aloma Avenue Corridor
The commercial real estate performance of The Grove at Winter Park is a strong indicator of the investment health in the greater Winter Park/Aloma Avenue corridor. The property's past sale for a significant $24.7 million underscores the high value investors place on this high-performing asset.
The outlook remains exceptionally positive for several key reasons:
- Limited New Commercial Development: Due to the dense build-out of the area, opportunities for new, large-scale retail centers are limited, giving existing properties like The Grove a competitive advantage.
- Tenant Synergy: The current tenant mix—combining fitness (24 Hour Fitness), convenience (Wawa), and specialty retail (Pet Supplies Plus)—creates a powerful synergy, where each business drives traffic for the others.
- Residential Pipeline: The recent completion and leasing of Vintage Winter Park Apartments and Hawk's Crest Townhomes will continue to generate stable, long-term customer demand well into the future, insulating the center from broader economic fluctuations.
For businesses looking to enter the Central Florida market or for investors seeking stable, high-yield commercial assets, The Grove at Winter Park represents a benchmark for successful mixed-use retail serving a rapidly expanding, affluent suburban population. Its continuous evolution with new tenants like Amazing Explorers Academy ensures that it remains fresh, relevant, and profitable in the competitive Orlando metro landscape.
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