The Undisclosed Millions: How Much Is Hannah Hidalgo’s NIL Deal Worth In 2025?
The Name, Image, and Likeness (NIL) landscape in women's college basketball has exploded, transforming star athletes into lucrative brands overnight, and few players embody this entrepreneurial spirit more than Notre Dame sensation, Hannah Hidalgo. As of late 2024 and early 2025, the question on every fan and industry analyst's mind is: what is the actual worth of Hannah Hidalgo's NIL deal? While the specific financial figure remains officially undisclosed—a common practice for high-profile athletes—expert valuations and her impressive portfolio of major brand partnerships place her firmly among the elite earners in the sport. This deep dive explores her estimated worth, her key endorsements, and the phenomenal on-court performance that drives her commercial success.
In the current NIL era, a player's valuation is a dynamic figure tied directly to their athletic performance, social media reach, and marketability. For Hidalgo, her record-breaking freshman season and status as a dynamic point guard for the Fighting Irish have created a powerful commercial engine. Industry estimates, based on her high-profile deals and ranking among top athletes, suggest her annual NIL valuation is substantial, likely placing her in the "few hundred thousand dollars" category, a testament to her rising star power in the Atlantic Coast Conference (ACC) and beyond.
Hannah Hidalgo: Biography and Record-Breaking Profile
Hannah Grace Hidalgo's meteoric rise from a high school star to one of college basketball's most marketable athletes is a story of sheer talent and relentless drive. Her commercial value is inextricably linked to her on-court dominance.
- Full Name: Hannah Grace Hidalgo
- Date of Birth: February 22, 2005
- Hometown: Merchantville, New Jersey
- College: University of Notre Dame (Fighting Irish)
- Position: Guard / Point Guard
- Class Year (2024-2025 Season): Sophomore
- Major Accolades (Freshman Season 2023-24): NCAA Tournament standout, ACC Defensive Player of the Year, ACC Rookie of the Year.
- Record-Breaking Stats: Set new Notre Dame and ACC records with 160 steals in a single season. Scored 790 points, ranking 3rd in Notre Dame school history.
- Representation: Signed with the highly influential Creative Artists Agency (CAA) for NIL representation, signaling her top-tier market status.
The Estimated Value: Why 'Undisclosed' Still Means Big Money
While the precise dollar figure for Hannah Hidalgo's NIL deals remains private, reputable valuation platforms like On3 have provided crucial context. The platform ranks her among the top 54 highest-paid women's basketball players in the NIL landscape. This ranking, combined with the caliber of her endorsements, allows analysts to construct a reliable estimate of her commercial power.
The top tier of women's college basketball NIL earners, players like Flau'jae Johnson and Aaliyah Chavez, command valuations in the $1.5 million to $2.0 million range. While Hidalgo may not yet be at the very top of that list, her position in the top 54 suggests a six-figure annual valuation, consistent with the "few hundred thousand dollars" estimate. This places her in the same elite earning bracket as other highly-ranked athletes like Azzi Fudd (UConn), whose valuation has been reported near the $779,000 mark.
Key Drivers of Hidalgo's NIL Valuation
Hidalgo's commercial appeal is driven by a perfect storm of factors, making her a highly attractive partner for major corporations:
- On-Court Excellence: Her aggressive, high-energy playing style and defensive prowess—highlighted by her record-setting steals—make her a must-watch athlete. Excellence translates directly into engagement, which brands pay for.
- Notre Dame Brand Power: The Notre Dame Fighting Irish brand is one of the most recognizable and valuable in college sports. Association with the program, which also utilizes the FUND (Friends of the University of Notre Dame) NIL collective, provides a significant boost to her marketability.
- Social Media Reach: Hidalgo has cultivated a significant and rapidly growing social media following. Her TikTok growth alone has seen increases of over 400%, generating high engagement metrics that are critical for brand campaigns.
- Market Timing: The overall surge in popularity and media coverage for Women’s College Basketball, particularly following the success of the NCAA Tournament, has exponentially increased the earning potential for its stars.
The Endorsement Portfolio: Red Bull, New Era, and Strategic Partnerships
Hidalgo’s NIL portfolio is diverse and strategically aligned with major national brands, indicating a long-term commercial vision managed by her agency, CAA. These deals are the tangible proof of her high NIL worth.
Red Bull
One of Hidalgo’s most prominent deals is with Red Bull, the global energy drink giant. This partnership, which began in late 2024, is significant because Red Bull typically targets athletes with high-octane, dynamic public personas. Her involvement with the brand often includes high-production digital content and social media campaigns that resonate with a young, active audience, significantly boosting her profile outside of traditional basketball media.
New Era
In a major apparel deal, Hidalgo partnered with New Era, the iconic headwear and apparel company known for its deep ties to sports culture. Being named a New Era athlete places her alongside other major sports figures and allows her to be featured in national marketing campaigns, providing consistent visibility and a steady revenue stream. This type of endorsement is highly valued as it ties her image to a classic, recognizable brand.
Other Key Endorsements and Entities
Hidalgo’s commercial reach extends across multiple sectors, showcasing her broad appeal to consumers:
- Topps: A partnership with Topps, the trading card company, allows her to monetize her likeness through collectible merchandise, tapping into the passionate sports memorabilia market.
- VKTRY: Her deal with VKTRY, a performance insole brand, is a classic performance-based endorsement, highlighting her dedication to athletic excellence and providing a natural fit for her image as an elite athlete.
- Aloft South Bend: A local deal with Aloft South Bend, a hotel, demonstrates her value to the local Notre Dame community and provides an additional revenue stream tied to her location.
- CVS Pharmacy: An endorsement with CVS Pharmacy (a Health & Fitness/Retail brand) further diversifies her portfolio and shows her appeal to large-scale retail and consumer goods companies.
The Future of Hannah Hidalgo’s NIL and Financial Trajectory
Hannah Hidalgo’s NIL valuation is not static; it is poised for continued growth. As she enters her sophomore season and beyond, her continued high level of play, especially in the competitive ACC and the high-visibility NCAA Tournament, will only increase her market value. The women's basketball NIL market is still expanding, with the gap between male and female athletes' earnings slowly closing, thanks to stars like Hidalgo, Caitlin Clark, and Paige Bueckers who have demonstrated massive cultural impact and media draw.
Her agent at CAA will continue to leverage her national profile, social media engagement, and the powerful Notre Dame platform to secure new, even more lucrative deals. If she maintains her record-breaking pace, it is highly probable that her NIL valuation will climb into the upper six-figure range, potentially challenging the $1 million mark within the next year or two, solidifying her status as one of the most commercially successful student-athletes in the modern era of college sports.
Detail Author:
- Name : Deonte Gibson
- Username : vsawayn
- Email : ckreiger@von.com
- Birthdate : 2005-11-02
- Address : 312 Kay Spring Funkstad, NH 65584
- Phone : 346-778-3219
- Company : Hand, Harvey and Denesik
- Job : Poultry Cutter
- Bio : Et dolor nostrum atque nesciunt consequatur ullam. Vero dolore minus qui. Culpa consequatur dolorum ea est. Qui qui non architecto et.
Socials
tiktok:
- url : https://tiktok.com/@ocorkery
- username : ocorkery
- bio : Blanditiis est quos porro non. Quas et sed delectus ab.
- followers : 6251
- following : 989
instagram:
- url : https://instagram.com/opalcorkery
- username : opalcorkery
- bio : Nesciunt fugit molestiae quo rerum ea quia. Ut aut quaerat odio culpa et fugiat cupiditate.
- followers : 1787
- following : 741
facebook:
- url : https://facebook.com/opalcorkery
- username : opalcorkery
- bio : Odit dolores expedita rerum asperiores. Iure rerum sapiente sunt illo.
- followers : 4073
- following : 1925
