5 Shocking Secrets Behind 'SEX RECORDS CHROME HEARTS' And The Matty Boy Mystery
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The collection’s aggressive, often sold-out releases—featuring everything from graphic hoodies and trucker hats to one-of-a-kind art pieces—have cemented its status as a collector’s holy grail. However, the true story of its inception, the identity of the artist behind the striking graphics, and a recent, critical legal development are secrets known only to the most dedicated fashion insiders.
The Creative Force: Matt DiGiacomo's Complete Biography and Profile
The heart and soul of the "Sex Records" aesthetic is the Los Angeles-based artist, Matt DiGiacomo, universally known by his moniker, Matty Boy. His unique, often chaotic, and highly expressive style is the perfect counterpoint to Chrome Hearts' signature gothic-rock luxury.
- Full Name: Matthew DiGiacomo
- Moniker: Matty Boy
- Born: Los Angeles, California
- Primary Role at Chrome Hearts: Served as Creative Director (since 2018, though his relationship with the brand predates this).
- Artistic Style: Characterized by bold, cartoonish, and often "tongue-in-cheek illustrations." His work frequently features vibrant colors, playful skulls, abstract characters, and hand-drawn text, a stark contrast to the brand’s traditional monochromatic palette.
- Key Collaborations: His work with Chrome Hearts extends beyond the "Sex Records" imprint, including his own "Matty Boy" collection, which features signature graphic motifs like the 'PPO' (Pants Project) and various colorful patches.
- Impact: Matty Boy is credited with injecting a youthful, street-art energy into the established luxury brand, appealing to a new generation of collectors and celebrities like Drake, Yungblud, and Dua Lipa.
The Untold Origin: What is the 'Sex Records' Imprint?
The provocative name "Sex Records" is not a reference to music, but a deliberate branding choice that embodies the rebellious spirit of Chrome Hearts. The imprint was officially launched by Chrome Hearts co-founder Laurie Lynn Stark as a creative endeavor.
1. Part Artist Series, Part Talent Incubator
Laurie Lynn Stark envisioned "Sex Records" as more than just a collaboration line; it was a "part artist series, part talent incubator." The goal was to provide a platform for new, edgy creative visions to merge with the Chrome Hearts’ manufacturing expertise in sterling silver, leather, and high-quality apparel. It serves as a laboratory for ideas that might be too unconventional for the main Chrome Hearts line.
2. The Mod Culture and Pop-Up Phenomenon
The initial collection, which debuted around 2018, was inspired by mod culture and was first seen at a pop-up event at the renowned luxury retailer Maxfield LA. These pop-up activations are a signature of the imprint, transforming retail spaces into immersive, themed environments. A New York Fashion Week pop-up, for example, was famously inspired by '90s big-box toy stores and racing culture, highlighting the playful, nostalgic, and collectible nature of the items.
3. The Most Coveted 'Sex Records' Pieces
The limited-edition nature and high resale value of the collection have made certain pieces instantly iconic. These items are instantly recognizable due to Matty Boy's distinct graphic style, which often incorporates the phrase "SEX RECORDS" in a bold, hand-painted font.
- The Trucker Hats: Known for phrases like "It Is What It Is" or the "Link" design, these hats are arguably the most accessible yet highly sought-after items, often featuring vibrant foam fronts and mesh backs.
- The Graphic Hoodies: The 'Citrus' Hoodie is a legendary piece, featuring Matty Boy's signature colorful graphics on a bright citrus green base, which stands out dramatically against the brand's usual black-and-white.
- Longsleeve T-Shirts: Pieces like the "Any Request" Longsleeve have become collector items, fetching high prices on the resale market due to their limited stock and unique graphics.
- Unique Accessories: The collection has even extended to non-apparel items like a decorative "Sex Records Record Disc," emphasizing the art and collectible nature over traditional fashion.
The Shocking Legal Update: Trademark Status 'Cancelled - Section 7'
In a surprising and critical development that has largely gone unnoticed by the wider public, the official trademark for "SEX RECORDS CHROME HEARTS" has encountered a significant legal hurdle. This is the most current and unique piece of information surrounding the brand, and it raises questions about the future of the imprint.
4. The April 2025 Cancellation
As of April 8, 2025, the trademark registration for "SEX RECORDS CHROME HEARTS" was officially marked as Dead/Cancelled by the USPTO (United States Patent and Trademark Office). The specific status listed is "CANCELLED - SECTION 7."
5. What Does 'Cancelled - Section 7' Mean?
While the exact, public reason for the cancellation is not always immediately clear, the "Section 7" designation typically relates to a request for amendment, correction, or surrender of a trademark registration. In this context, "CANCELLED - SECTION 7" suggests one of two primary scenarios:
- Voluntary Surrender: Chrome Hearts LLC, the owner of the mark, may have voluntarily surrendered the trademark for this specific registration, possibly as part of a strategic portfolio shift or a change in the line's future direction.
- USPTO Action: The USPTO may have cancelled the registration due to an issue found during a maintenance or renewal filing, such as an inaccuracy in the statement of use or a problem with a requested amendment.
Given Chrome Hearts' aggressive history of protecting its intellectual property—including its iconic crosses and horseshoe motifs—the cancellation of a major imprint's trademark is a significant event. Whether this means the end of the "Sex Records" line, a re-branding, or simply a legal technicality remains to be seen. However, for collectors, this legal status adds a layer of scarcity and historical significance to all existing Matty Boy Sex Records pieces, potentially driving their resale value even higher.
The Legacy of the Chrome Hearts x Matty Boy Collaboration
The "SEX RECORDS CHROME HEARTS" imprint is a powerful case study in modern luxury branding. It successfully bridged the gap between the established, high-craftsmanship world of Richard Stark's original vision and the fast-moving, hype-driven landscape of contemporary streetwear. By giving Matty Boy a platform, Laurie Lynn Stark created a cultural phenomenon that appeals to both veteran Chrome Hearts enthusiasts and a new wave of celebrity and youth culture.
The collection’s success is a testament to the power of bold, uncompromised creative vision. From the vibrant 'Citrus' colorways to the signature Sex Records Link Trucker Hat, every piece is a slice of fashion history. Despite the recent trademark cancellation, the legacy of the imprint—as a symbol of rebellious luxury and collectible art—is secure, ensuring that the existing limited-edition items will remain highly sought-after treasures for years to come.
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