7 Shocking Facts About Smokin' Harley-Davidson’s Rebrand And The New 2025 Madhouse Era
For decades, "Smokin' Harley-Davidson" was a legendary name synonymous with the best in two-wheeled freedom for riders across North Carolina and beyond. As of today, December 23, 2025, the dealership is officially embracing a thrilling new chapter, continuing its legacy of excellence under a new, equally provocative banner: Madhouse Harley-Davidson. This transition, which officially took place in October 2025, marks a major update for the Winston-Salem motorcycle community, but the commitment to superior service, an extensive inventory, and a family-like atmosphere remains the core of the experience.
The biggest news for potential buyers and dedicated H.O.G. members is that this change comes at the perfect time to showcase the cutting-edge 2025 Harley-Davidson lineup, including the redesigned Touring models. The dealership, located at 3441 Myer Lee Drive, is currently featuring incredible manufacturer promotions, such as a special financing offer of 5.99% APR and $0 Down on select new 2025 Touring motorcycles, making now the optimal time to ride into the new year with a new machine.
The Legacy of Smokin' and the Rise of Madhouse Harley-Davidson
The transition from Smokin' Harley-Davidson to Madhouse Harley-Davidson in late 2025 was more than just a simple name change; it was a strategic move to refresh the brand while maintaining the deep-rooted culture of the dealership. While the name on the building has evolved, the core team, the exceptional customer-first philosophy, and the premier location in Winston-Salem, NC, all remain the same.
Entity Spotlight: Owner Ray Perry
A major reason for the dealership's continued success, regardless of the name, is the dedication of its leadership. Ray Perry, the Owner and Manager, has been the driving force behind the operation, fostering an environment where customers are genuinely treated like family. Perry’s commitment extends beyond the showroom floor, often involving the dealership in vital community events, charity rides, and local motorcycle gatherings, solidifying its role as a true hub for North Carolina riders.
What Does the Name Change Mean for Customers?
For the loyal customer base, the rebranding ensures continuity of the high-quality services they have come to expect. Reviews consistently praise the staff across all departments—sales, service, and parts—for being knowledgeable, professional, and going "above and beyond" to ensure customer satisfaction. The new name, Madhouse Harley-Davidson, simply reflects a renewed energy and commitment to being the premier destination for motorcycle enthusiasts in the Triad area.
The 2025 Harley-Davidson Lineup: Your New Ride Awaits
The most exciting aspect of visiting the newly branded Madhouse Harley-Davidson is the opportunity to explore the full range of 2025 Harley-Davidson models. The dealership is fully stocked and prepared to introduce riders to the future of touring and performance.
The Dominance of the 2025 Touring Models
The 2025 Touring Models are a major highlight, representing a significant leap forward in performance, technology, and rider comfort. The dealership prominently features iconic models that have been refined for the new model year:
- The 2025 Street Glide: Known for its iconic batwing fairing, the new Street Glide combines classic style with modern Milwaukee-Eight power and cutting-edge infotainment systems.
- The 2025 Road Glide: Featuring the distinctive sharknose fairing, the 2025 Road Glide offers superior aerodynamics and a commanding presence on the highway. This model, often seen in stunning colors like Brilliant Red, is built for the long haul.
These new machines are available with the current special financing offer: 5.99% APR and $0 Down on select new 2025 Touring Models, an offer valid through September 30, 2025. This promotion makes the dream of owning a brand-new, top-of-the-line Harley-Davidson more accessible than ever.
Beyond the Showroom: Service, Parts, and the Madhouse Community
A Harley-Davidson dealership is more than just a place to buy a bike; it's a full-service destination and a community hub. Madhouse Harley-Davidson excels in creating a comprehensive experience for every rider, from the beginner to the veteran.
Expert Service and Comprehensive Parts Department
The Service Department is staffed by factory-trained technicians who specialize in everything from routine maintenance to custom performance upgrades. Customers consistently praise the speed and quality of the service, ensuring your ride is always in peak condition. Similarly, the Parts and Accessories Department is a treasure trove for customization, offering genuine Harley-Davidson parts and a wide range of accessories to truly make your bike one-of-a-kind.
The Heart of the Riding Community: Events and H.O.G.
The dealership, under both the Smokin' and Madhouse names, has always been a focal point for the local riding scene. While the events calendar is always being updated, past gatherings demonstrate the vibrant culture they promote, including:
- Stunt Shows: Featuring professional riders like DLO & Wide Open Stunts, complete with live music, food trucks, and vendors.
- Bike Show Nights: Organized events offering cash prizes and gift cards for the best custom motorcycles.
- Harley Owners Group (H.O.G.) Support: The dealership is a strong supporter of the local H.O.G. chapter, offering a gateway to organized rides, rallies, and camaraderie that defines the Harley lifestyle.
- Rider Skills Lab (RSL): The dealership is also associated with the Motorcycle Safety Foundation (MSF) Rider Skills Lab, promoting safe and confident riding for all skill levels.
Whether you're looking for a new 2025 Road Glide, need expert motorcycle service, or want to join a group ride, the dealership—now Madhouse Harley-Davidson—remains the premier destination in Winston-Salem, North Carolina. The name has changed, but the smoke of the open road and the spirit of the ride are stronger than ever.
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