7 Unbelievable Ways Seasons Medical Rexburg Has Transformed Healthcare In The Upper Valley
Seasons Medical in Rexburg, Idaho, is far more than the simple family practice clinic it once was. As of late 2025, it stands as the cornerstone of a massive, integrated healthcare network in the Upper Valley, having undergone a significant transformation under the umbrella of Madisonhealth, the parent entity of Madison Memorial Hospital. This strategic expansion means that Rexburg residents now have access to a breadth of specialized medical services—from advanced cancer treatment to comprehensive behavioral health—all originating from the foundation established by the original Seasons Medical team.
This article dives deep into the current structure, specialized clinics, key providers, and the revolutionary services that have cemented Seasons Medical’s role as the premier healthcare hub for Eastern Idaho. The days of needing to travel long distances for specialized care are rapidly fading, thanks to the integrated approach of this expanded facility.
The Integrated Seasons Medical Ecosystem: Key Facilities and Expert Providers
What began as a local family practice has blossomed into a multi-faceted healthcare ecosystem. Seasons Medical is now a collective brand under Madisonhealth, encompassing several critical clinics that serve the Rexburg community and beyond. Understanding the structure is key to navigating the comprehensive care available today.
- Main Location: Seasons Family Medicine, Seasons Pediatrics, Seasons Women's Center, and Seasons Adult & Family Care are primarily located at 37 S 2nd E, Suite 102, Rexburg, Idaho 83440.
- Acquisition History: Seasons Medical was acquired by Madison Memorial Hospital (now Madisonhealth) in 2014, a move that initiated the current era of expansion and integration of resources.
- Combined Experience: The team at Seasons Adult and Family Care boasts over 50 years of combined experience, providing personalized healthcare to the Upper Valley area.
Featured Physicians and Key Providers
The strength of Seasons Medical lies in its experienced and dedicated medical staff, which includes a mix of DOs (Doctor of Osteopathic Medicine), MDs, and specialized Nurse Practitioners. These providers form the backbone of the integrated care model:
- Dr. Douglas Gwinn Cottrell, DO: A prominent physician at the facility.
- Dr. Gene Preston Gates, MD: Specializes in Pediatrics, serving the youngest members of the community.
- Dr. Robert Curtis Lofgran, MD: Another key physician contributing to the family care services.
- Dr. Michael M Packer, MD: Focused on Family Medicine.
- Cameron Stephenson DNP, PMHNP, CPNP: A crucial provider in the Seasons Behavioral Health Clinic, offering specialized mental health services.
The Shocking Shift: From Clinic to Comprehensive Care Hub
The most significant and often surprising aspect of Seasons Medical’s evolution is its integration into advanced, specialized medical fields that were previously unavailable locally. This strategic expansion addresses the full spectrum of patient needs, moving far beyond routine checkups.
1. Seasons Behavioral Health Clinic: Addressing the Mental Health Crisis
In a major commitment to holistic patient care, the Seasons Behavioral Health Clinic offers vital mental health services right in Rexburg. This clinic provides counseling, therapy, and treatment for a wide range of concerns, helping the community manage modern life stressors.
- Core Services: Treatment for anxiety, depression, stress management, and guidance through significant life transitions.
- Integrated Approach: The clinic works closely with primary care providers, ensuring that mental and physical health are treated together—a key component of modern, effective healthcare.
2. Direct Access to World-Class Cancer Care
A truly revolutionary development for the Upper Valley is the establishment of Madisonhealth Cancer Care, an affiliate of the renowned Huntsman Cancer Institute. While technically a separate entity, this service is part of the same expanded Madisonhealth system that Seasons Medical anchors. This means Rexburg patients can receive high-level oncology services, including chemotherapy and follow-up care, without the burden of extensive travel.
3. The Urgent Care Distinction: Know Before You Go
For immediate, non-life-threatening medical needs, the Urgent Care service is a lifesaver. However, patients often confuse the locations of the family practice and the urgent care facility. The Rexburg Urgent Care is strategically located at the Rexburg Medical Clinic, ensuring quick access for same-day sick visits and minor injuries.
- Urgent Care Location: 393 East 2nd North, Rexburg, Idaho 83440.
- Services Offered: The urgent care team treats minor injuries, infections, cold and flu symptoms, and other acute illnesses, with no appointment needed for most services.
- Current Hours: Urgent Care is typically open Monday through Friday from 8:00 AM to 6:00 PM.
4. Comprehensive Women’s and Pediatric Health
Seasons Medical maintains a strong focus on specialized demographic care through two dedicated centers:
- Seasons Women's Center: Offers a full range of women's health services, including wellness exams, prenatal and obstetric care, gynecology, and support for various women's health concerns.
- Seasons Pediatrics: Provides expert pediatric care for children, with dedicated providers like Dr. Gene Preston Gates, MD, ensuring comprehensive care from infancy through adolescence.
5. Advanced Rehabilitation and Physical Therapy
Another key feature of the Madisonhealth expansion accessible to Seasons Medical patients is the full-service Physical Therapy department. This facility offers integrated care that includes physical therapy, occupational therapy, and speech-language services all under one roof.
A notable feature is the exclusive access to a therapy pool, offering low-impact rehabilitation options that are essential for recovering from sports injuries, surgeries, or managing chronic pain. This commitment to comprehensive rehabilitation ensures patients can complete their entire recovery journey locally.
6. Chronic Disease Management and Preventive Care
Beyond urgent and acute care, the core mission of Seasons Adult & Family Care remains focused on long-term wellness. The providers specialize in preventive checkups and the crucial management of chronic diseases such as diabetes, hypertension, and heart conditions. This proactive approach helps the residents of Rexburg maintain a higher quality of life and reduces the need for emergency interventions.
7. The Upper Valley’s Trusted Healthcare Authority
The reputation of Seasons Medical, and its parent organization Madisonhealth, is reinforced by external validation. Madison Memorial Hospital, which oversees the entire Rexburg healthcare system, received a prestigious 5-star rating from the Centers for Medicare & Medicaid Services (CMS) in 2021. This recognition underscores the commitment to excellence in patient safety, clinical effectiveness, and overall quality of care that permeates all affiliated clinics, including the Seasons Medical facilities.
In conclusion, Seasons Medical in Rexburg, Idaho, is a dynamic and continually evolving entity. It has successfully leveraged its integration with Madisonhealth to transform from a local clinic into a vast, modern healthcare network. For the Upper Valley community, this means that world-class care—from routine pediatric visits and chronic disease management to specialized behavioral health and cutting-edge cancer treatment—is now conveniently accessible, making it the definitive healthcare authority in the region.
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