The $3.6 Million Address: 5 Shocking Facts About 240 Mulberry Street, NYC’s Unlikely Fashion Muse
Few addresses in Manhattan quietly hold as much cultural weight and historical contrast as 240 Mulberry Street. Located in the heart of NoLita, this unassuming pre-war building has transcended its origins as a simple 1901 tenement to become a symbol of New York’s ever-evolving luxury and a surprising muse for global fashion. As of late 2025, the building remains a highly sought-after rental property in a neighborhood where the median home sale price soars into the millions, proving that genuine New York charm—and an exclusive ZIP code—is priceless.
Originally built to house the wave of immigrants flooding into the Lower Manhattan area, 240 Mulberry Street now represents the ultimate blend of old-world character and modern, high-end living. Its history is a microcosm of the city itself: a journey from grit and necessity to high-end style and exclusivity, culminating in a recent, high-profile fashion collaboration that has cemented its place in contemporary pop culture.
The Architectural and Residential Profile of a NoLita Icon
240 Mulberry Street is a classic example of a pre-war rental building, a coveted architectural style in New York City. Its features are typical of the area's early 20th-century construction, yet its location makes it an extraordinary asset.
- Year Built: 1901
- Stories: 6
- Units: 21 to 23 residential units
- Building Type: Pre-war Rental
- Neighborhood: NoLita (North of Little Italy)
- ZIP Code: 10012
- Ownership: Managed by 240 Mulberry L L C
The building’s simple, masonry facade and fire escapes speak to its tenement past, a stark contrast to the boutique storefronts and trendy cafés that now line Mulberry Street. Unlike the grand, ornate apartment buildings of the Upper East Side, 240 Mulberry Street offers an understated, bohemian luxury that is quintessential NoLita. The units themselves are highly desirable, often featuring original details like hardwood floors and high ceilings, modernized with high-end renovations. The managing entity, 240 Mulberry L L C, with a head officer like Marla Siegel and agent Jair Gutierrez, oversees a property that rarely sees vacancies, a testament to its prime location between Spring and Prince Streets.
The Unexpected Muse: How 240 Mulberry Street Inspired Global Fashion
Perhaps the most surprising and fresh piece of news surrounding this address is its recent elevation to a fashion icon. In October 2023, the global lifestyle brand Gant collaborated with the luxury retailer SSENSE to launch an exclusive line: the “240 Mulberry Street Collection.”
This collaboration is not merely a marketing gimmick; it's a deep dive into the building and neighborhood's cultural resonance. Creative Director Christopher Bastin envisioned the collection as a "portal" back to the '90s, capturing the essence of classic Americana and the timeless, slightly rebellious style that defined the era in Lower Manhattan.
The collection, which includes pieces like varsity polos, '70s-inspired tailored trousers, and other wardrobe staples, suggests that 240 Mulberry Street represents a specific, enduring aesthetic:
- '90s Nostalgia: The collection directly channels the era when NoLita transitioned from a quiet enclave to a hub for artists, designers, and creatives.
- Classic Americana: Gant’s core identity of preppy, high-quality sportswear is infused with the street-style edge of a downtown New York address.
- Timeless Allure: The building’s 120-year history gives the collection a sense of permanence and quality, aligning with Gant's commitment to lasting style.
The decision to name a high-profile, exclusive FW25 collection after this specific, six-story rental building solidifies 240 Mulberry Street's status as a cultural landmark. It proves that the "vibe" of a classic New York structure can be as valuable—and marketable—as its physical real estate.
The Unstoppable Value of NoLita Real Estate
The physical location of 240 Mulberry Street is the primary driver of its extreme value. NoLita, a portmanteau for "North of Little Italy," is one of Manhattan’s most exclusive and desirable micro-neighborhoods, sitting at the intersection of cultural history and modern luxury. The demand for property here is relentless, pushing prices to staggering heights.
The building is situated in the high-demand New York County market, which has seen resilience and rising prices in recent years. For context, the median home sale price in NoLita was reported at a staggering $3.6 million as of late 2024. While 240 Mulberry Street is a rental building, the value of the land and the potential rental income reflect this explosive market growth. The Manhattan housing market has shown significant strength, with median prices rising by 8% in the first half of 2025 compared to 2024, further solidifying the building's investment value.
The neighborhood entities surrounding 240 Mulberry Street contribute to its premium status:
- Proximity to SoHo: It is steps away from the high-end shopping and galleries of SoHo, offering residents the best of both worlds.
- Little Italy Heritage: The building is on the border of Little Italy, offering a historical and culinary anchor that draws tourists and residents alike. Historically, Mulberry Street itself was a major thoroughfare for Italian immigrants in the late 19th and early 20th centuries.
- Historical Landmarks: Just a block away is the iconic, former New York City Police Department Headquarters at 240 Centre Street, a stunning Renaissance Revival building that is now a luxury condominium. The proximity to such a significant landmark adds to the address's prestige.
Living at 240 Mulberry Street means more than just renting an apartment; it means buying into a highly curated lifestyle. The lack of active listings is a clear indicator of the building's exclusivity and the high retention rate of its tenants, who are willing to pay a premium for the NoLita cachet.
From Tenement to Trendsetter: The Enduring Legacy
The history of 240 Mulberry Street is a powerful narrative of urban transformation. It began its life in the crowded, bustling tenement districts of Lower Manhattan, a time when the street itself was a dense, immigrant-filled corridor. Today, it stands as a testament to the city's ability to repurpose and elevate its historical structures. The building's continued existence as a six-story pre-war structure, rather than being replaced by a towering modern condo, preserves the low-rise character of NoLita that makes the neighborhood so beloved.
Its recent spotlight in the fashion world—a collaboration between major players like Gant and SSENSE—has ensured that 240 Mulberry Street will remain a relevant entity in the cultural conversation for years to come. It’s an address that perfectly encapsulates the modern New York dream: a blend of rugged, pre-war authenticity and contemporary, high-fashion luxury, making it one of the most intriguing and valuable properties in Manhattan.
Detail Author:
- Name : Hillard Medhurst
- Username : scot.hand
- Email : ernestine.cummings@hotmail.com
- Birthdate : 2000-04-26
- Address : 126 Emard Fork Larsonton, WA 04632
- Phone : 754-554-9080
- Company : Padberg-Weber
- Job : Camera Repairer
- Bio : Libero autem architecto dolorem dolorum consectetur. Porro odio cupiditate iste.
Socials
tiktok:
- url : https://tiktok.com/@ilalindgren
- username : ilalindgren
- bio : Ut voluptatibus eius sit ad unde neque.
- followers : 1299
- following : 2853
twitter:
- url : https://twitter.com/ila_xx
- username : ila_xx
- bio : Architecto voluptates rem quo rem doloribus sed ut. Nobis consectetur et nemo itaque blanditiis et. Enim cupiditate magnam porro nesciunt corporis.
- followers : 3591
- following : 80
