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5 Secrets Of 401 Broadway, NYC: The Art Deco Tower Dominating TriBeCa’s Creative Hub

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401 Broadway in New York, NY 10013 stands as a towering monument to Manhattan's golden age, a 27-story Art Deco masterpiece that continues to define the boundary between the historic TriBeCa East Historic District and the bustling energy of Lower Manhattan. As of December 24, 2025, this iconic address remains a vital commercial hub, drawing a mix of cutting-edge creative agencies, tech startups, and professional services who seek its blend of historic charm and modern amenities.

Far from being just another office building, 401 Broadway is a key player in the evolving TriBeCa office market, particularly for businesses looking for loft-style spaces with a unique architectural pedigree. Its strategic location at the Northwest Corner of Broadway and Walker Street makes it a highly coveted address, with recent real estate activity confirming its enduring appeal in a competitive New York City landscape.

The Art Deco Legacy: Architecture and Historic Context

The history of 401 Broadway is deeply intertwined with the architectural boom of the late 1920s, a period that yielded some of New York City’s most recognizable structures. This 335-foot tower, often referred to as a "Deco Tower," was completed between 1929 and 1930.

  • Architectural Firm: The building was the creation of the renowned firm Jardine, Hill & Murdock.
  • Gatsby-Era Glamour: Its design is a classic example of the Art Deco style, boasting details and a feel that has been compared to the grandeur of the Empire State Building, which was also being constructed around the same time.
  • Luxurious Details: Tenants and visitors are greeted by a luxurious, attended lobby featuring marble walls and intricate Art Deco design details, providing a striking first impression that speaks to a bygone era of elegance.
  • Historic District Status: 401 Broadway is situated within the boundaries of the TriBeCa East Historic District, designated by the New York Landmarks Preservation Commission (LPC) in 1992. This area is historically significant for its 19th-century "mercantile palaces" and transition to commercial use.

The original builder was the Realty Construction Corp., solidifying the building's place in the city’s commercial history as it transitioned from a manufacturing and mercantile area to a professional and creative hub.

Recent Real Estate Activity and Notable Tenants (2025 Update)

The current tenant roster at 401 Broadway reflects Lower Manhattan’s transformation into a major center for tech, media, and creative industries. The building’s Class B office space, with its high ceilings and loft-style appeal, is highly attractive to modern companies seeking a non-traditional corporate environment.

The building's ownership and leasing activity remain a key indicator of its market value. The landlord, Albert Russo, was recently involved in a notable transaction that highlights the building's appeal.

Key Real Estate and Leasing Highlights:

  • Recent Transaction: One of the most recent confirmed leases was to "That One Production," a deal that closed for a transaction amount of $84,000. This transaction, brokered by Morris Tobias, underscores the premium value of office space in this specific TriBeCa location.
  • Market Trend: The TriBeCa office market, along with the broader Lower Manhattan area, continues to see robust leasing activity, especially in flexible and high-design spaces like those offered at 401 Broadway. The demand from creative and tech companies is a major driver of this trend.

The diverse mix of businesses housed at 401 Broadway contributes significantly to the topical authority of the 10013 ZIP code as a creative and professional nexus. Major tenants include:

  • Adore Me (E-commerce/Retailer)
  • Artsy (Art & Tech Platform)
  • Hydrant, Inc (Tech/Start-up)
  • Wordsearch (Creative/Media)
  • talos films (Production Company)
  • Blacksmith TV (Media/Information)
  • David Hotson_ Architect (Professional Services)

Unmatched Amenities and Connectivity for the Modern Business

Beyond its aesthetic appeal, 401 Broadway offers a suite of modern amenities essential for today’s fast-paced business operations, ensuring it remains competitive against newer construction across Manhattan. The blend of historic setting with contemporary convenience is a major selling point for prospective tenants.

Essential Building Features:

  • 24/7 Access and Security: The building offers 24 Hour Access and dedicated Security service, complemented by an Attended lobby, providing a high level of professionalism and safety for all occupants.
  • Health and Wellness: Catering to the modern workforce, the property includes a Fitness Center and Shower Facilities, encouraging a healthy work-life balance—a feature increasingly valued in the TriBeCa office market.
  • Safety and Compliance: The structure is fully ADA compliant and features a Class E fire alarm system, meeting stringent New York City safety standards.
  • Connectivity: Its location provides unparalleled access to public transit. The building is directly served by multiple Metro/Subway lines via the nearby Canal Street subway stations, connecting tenants quickly to Midtown and other key commercial districts.

The proximity of 401 Broadway to major thoroughfares like Canal Street and Lispenard Street, and its position between the chic neighborhoods of SoHo and TriBeCa, solidifies its status as a premium location. The combination of historic, Art Deco architecture and its function as a high-tech, creative hub ensures that 401 Broadway, New York, NY 10013 will continue to be a landmark address for years to come.

5 Secrets of 401 Broadway, NYC: The Art Deco Tower Dominating TriBeCa’s Creative Hub
401 broadway new york 10013
401 broadway new york 10013

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