7 Secrets Behind Wrap Up By VP: The Luxury Loungewear Brand Redefining Comfort And Elegance

As of December 25, 2025, the luxury loungewear and spa apparel market continues to be dominated by brands that seamlessly blend comfort with high fashion, and at the forefront of this movement is Wrap Up by VP. This unique and highly-regarded brand, officially known as VP by Valerie Perez, has captivated the upscale resort and home leisure sectors by offering exquisite robes, wraps, and apparel that transcend the traditional boundaries of sleepwear, turning everyday comfort into a statement of unparalleled elegance. The brand's success is a direct reflection of its founder's unique cultural background and design vision, which draws inspiration from the vibrant heritage of Morocco and the modern, relaxed lifestyle of Los Angeles. Far from being a simple collection of bathrobes, Wrap Up by VP represents a sophisticated lifestyle choice, positioning itself as the essential resort spa and leisurewear brand for those who demand both quality and timeless style in their most intimate moments.

The Designer Behind the Luxury: Valerie Perez's Biography and Vision

The distinct aesthetic and success of Wrap Up by VP are inextricably linked to the personal journey and creative vision of its founder, Valerie Perez. Her biography is a compelling story of cross-cultural inspiration and entrepreneurial resilience, forming the bedrock of the brand's unique identity.

• Birthplace and Heritage: Valerie Perez was born in Casablanca, Morocco. This North African heritage remains a profound influence on her designs, injecting them with a vibrant, worldly sensibility and rich textile appreciation.
• Relocation to Los Angeles: At the pivotal age of 15, her family relocated to Los Angeles, California. This move exposed her to the modern, laid-back, yet inherently glamorous fashion culture of the West Coast, which she skillfully integrates into her Moroccan-inspired roots.
• Early Design Passion: Perez quickly recognized her deep love for fashion design while growing up in Los Angeles. Her passion was not just for clothing, but for creating a feeling—an experience of luxury and comfort.
• Founding the Brand: She is the CEO and Designer of the brand, which is officially marketed as VP by Valerie Perez or Wrap Up by VP. The brand started small, driven by a clear vision to redefine intimate apparel.
• Core Philosophy: Valerie Perez designs with the intent to motivate and express a colorful story of resilience and ingenuity. Her goal is to create apparel that makes the wearer feel beautiful, confident, and comfortable, whether at home, a spa, or a luxury resort.

Five Pillars of the Wrap Up by VP Design Philosophy

What sets Wrap Up by VP apart from other high-end loungewear brands is a meticulous design philosophy focused on elevating the everyday. This is not fast fashion; it is a commitment to quality, cultural fusion, and a luxurious experience. The brand’s designs are a masterclass in combining practicality with pure elegance.

1. The Fusion of Moroccan and Californian Aesthetics

The very soul of the brand lies in the blending of two distinct worlds. Perez's Moroccan heritage informs the use of rich textures, flowing silhouettes, and a sense of timeless, exotic elegance, often seen in the brand's Caftans and long robes. This is beautifully contrasted with the relaxed, effortless Los Angeles lifestyle, which dictates the comfort, ease of wear, and modern cuts of the pieces. The result is clothing that feels both globally inspired and perfectly suited for contemporary leisure.

2. Commitment to High-Quality Textiles

A non-negotiable aspect of the brand is its dedication to high-quality textiles. Wrap Up by VP apparel is crafted from materials known for their luxurious feel and durability. The collections feature plush microfiber, exquisite silk loungewear, and other fine fabrics that ensure the robes and wraps maintain their softness and shape over time. This focus on material quality is a key reason for the brand's outstanding reputation for luxury.

3. Redefining the 'Sexy Luxurious' Appeal

While the brand is rooted in comfort, it also embraces a "sexy, luxurious apparel" element. This is not about overt exposure, but about creating pieces that are flattering, sophisticated, and make the wearer feel confident and alluring in their private moments. The cuts are carefully considered, offering a blend of modesty and subtle sensuality that is perfect for resort wear or intimate apparel.

4. The Versatility of Resort Spa and Leisurewear

Wrap Up by VP intentionally markets itself as resort spa and leisurewear. This positioning highlights the versatility of the clothing. A Wrap Up by VP robe is designed to be worn not just after a bath, but as a chic cover-up by a pool, a sophisticated layer on a cruise, or an elegant piece of loungewear while entertaining at home. This multi-functional aspect is highly appealing to the modern, travelling consumer.

5. Curating a Full Lifestyle Experience

The brand extends beyond just robes. By offering a full range of apparel and accessories, including bathrobes, short robes, wraps, and caftans, Valerie Perez curates a complete lifestyle experience. Customers are not just buying a product; they are investing in a moment of self-care and luxury that is consistent across their entire collection of intimate and leisure apparel.

The Essential Wrap Up by VP Collections Redefining Leisurewear

To gain a true understanding of the brand's topical authority, one must explore its signature collections and the high-end retailers that carry them. These collections are where the design philosophy comes to life, cementing the brand's status in the luxury market.

Must-Know Collections and Signature Pieces (Entities)

The Wrap Up by VP line is a curated collection of timeless pieces, each crafted to provide an indulgent experience. Key items and concepts that frequently appear in their offerings include:

• The Notte Marelia Long Robe: A signature piece often highlighted for its elegance and luxurious drape, showcasing the brand's capacity for creating show-stopping loungewear.
• Plush Microfiber Robes: Known for their unparalleled softness and warmth, these robes are a staple in the spa collection, offering a cloud-like comfort experience.
• Silk Pyjamas and Robes: The newest additions to the line, these pieces cater to the high-end market, focusing on the refined feel and look of pure silk.
• Floral Print Designs: Many of the short robes and wraps feature beautiful, artistic floral prints, adding a feminine and vibrant touch to the leisurewear.
• Self-Fabric Belt Detailing: A consistent feature across their robes, ensuring a perfect, customized fit that maintains the garment's sophisticated silhouette.

Key Retail and Distribution Partners (Entities)

The brand's presence in high-end boutiques and specialized spa retailers confirms its luxury positioning. These partnerships ensure the products are available to a discerning clientele who value quality and exclusivity.

• The Fitting Room (NYC): A boutique known for carrying upscale, unique apparel, serving as a key retail entity for the brand in New York City.
• Gattles: A specialty retailer that highlights the brand's reputation for outstanding quality, style, and luxury bathrobes.
• My Spa Shop: This distribution channel emphasizes the brand's strong ties to the wellness and resort spa industry.
• Uplift Intimate Apparel: A key partner that focuses on the intimate and luxurious nature of the apparel.
• Charles Mayer: Another distinguished clothing brand retailer that carries the line, epitomizing elegance and sophistication.
• Luxury Wraps and Robes Canada: Highlighting the brand’s international reach and presence in the Canadian market.

Wrap Up by VP, under the leadership of Valerie Perez, has successfully carved out a niche in the competitive luxury market by staying true to its vision of blending Moroccan artistry with Los Angeles chic. The brand's commitment to high-quality textiles and a sophisticated design language ensures its continued relevance and authority in the world of resort spa and leisurewear, offering consumers not just clothing, but an elevated experience of comfort and style.

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