The Viral Secret Behind Café Con Ron Austin: It's Not A Cafe, It's Bad Bunny's Favorite Reggaeton Day Party
Forget everything you thought you knew about "Cafe con Ron Austin." As of late 2025, this isn't a permanent, quiet, brick-and-mortar coffee shop where you can grab a Cuban espresso every morning. Instead, it is one of Austin’s most unique and electrifying cultural phenomena: a recurring, high-energy reggaeton day party that has redefined the city's daytime social scene, gaining viral fame and even praise from global superstar Bad Bunny. The truth is far more exciting than a simple cafe, representing a vibrant fusion of Latin music, dance, and creative cocktail culture.
This dynamic pop-up series, orchestrated by the influential Perreo Club, has become the essential weekend ritual for the Latino community and music lovers across Central Texas. It’s a space where the traditional morning coffee ritual is injected with the infectious rhythm of reggaeton and the smooth kick of rum, transforming venues like Pershing Coffee and Veracruz Fonda & Bar into temporary, sun-drenched dance floors. The latest events continue to sell out, cementing its status as a must-attend experience for anyone looking for a taste of Caribbean-inspired Austin nightlife—during the day.
The Cultural Phenomenon: Perreo Club and DJ Suxxy Puxxy
The entire concept of Café con Ron Austin is the brainchild of Perreo Club, a cultural organization founded by local DJ and promoter Suxxy Puxxy (also known as Su$$ie Pu$$y). Suxxy Puxxy started the club in 2021 with a clear mission: to create a dedicated space for Latino music lovers in Austin to connect and dance during the day, rather than solely at traditional late-night venues.
This intention to unite the community in a brighter, more accessible setting is what gives the event its unique and positive energy. The event isn't just a party; it's a cultural gathering that celebrates Latin music and Latino culture in a way that had been missing from the Austin scene.
From Viral Video to Bad Bunny’s Praise
The event’s profile exploded after a viral video surfaced showing fans dancing with unbridled joy at one of the pop-ups. This video quickly made its way to Bad Bunny himself, who publicly praised the Austin fans for their energy and passion. This celebrity endorsement instantly catapulted Café con Ron Austin from a local favorite to a nationally recognized cultural event, drawing even larger crowds and solidifying its reputation as a "Bad Bunny blessed Day Party."
The success lies in its ability to combine the relaxed atmosphere of a coffee shop with the high-octane energy of a reggaeton party. It’s often described as a "coffee rave but latino (osea más chido)," offering an alternative to the typical late-night club scene.
What to Expect: The Vibe, The Venues, and The Ritmo
Café con Ron is a traveling event, meaning its location changes, which keeps the experience fresh and allows it to highlight different local Austin businesses. Key venues that have hosted the popular series include:
- Pershing Coffee / Pershing East Coffee: A frequent host, providing the perfect coffee-shop backdrop for the daytime party.
- Veracruz Fonda & Bar: Offering delicious bites and cocktails alongside the music, often kicking off the party early.
- Cosmic Saltillo: A popular spot for pop-ups, including special events like the SXSW Pop Up.
- Hotel Vegas: Another venue that has hosted the event, proving its versatility across different types of spaces.
The Full Experience: Clase de Ritmo and Brunch
The day often begins not with a simple DJ set, but with a Clase de Ritmo (rhythm class) led by instructors like Rebekah Rinehart. This pre-party session allows attendees to learn and embrace the dance moves associated with the music, ensuring everyone is ready to hit the dance floor when the music starts. It’s an inclusive way to start the reggaeton day party and a core part of the Perreo Club experience.
In addition to the music and dancing, the event often features a special brunch menu offered by the host venue, such as Pershing, or delicious bites from places like Veracruz Fonda & Bar. This combination of food, coffee, cocktails, and high-energy music makes it a true all-in-one weekend destination.
The Signature Drink: Café con Ron and Rum Cocktails
The namesake drink, Café con Ron (Coffee with Rum), is the star of the beverage menu. While the traditional Cuban drink is simply coffee and rum, the Perreo Club events elevate this classic with creative cocktail specials.
The events frequently partner with major spirit brands like Bacardi and premium Puerto Rican rum producer Ron del Barrilito. This partnership means attendees can enjoy high-quality rum-based coffee cocktails and drink specials. One notable offering is the Barrilito Espresso Rumtini, a Caribbean-inspired twist on the classic espresso martini, which marries the rich flavors of Ron del Barrilito Three Stars with coffee syrup and other liqueurs.
The focus on quality Puerto Rican Rum and expertly crafted cocktails ensures that the "ron" part of the name is just as important as the "cafe." Whether you prefer a strong, straight shot of coffee or a delicious, rum-infused libation, the event offers a unique and flavorful way to kick off your weekend. It’s a celebration of Latin flavor, from the music to the cup.
How to Find the Next Café con Ron Austin Event
Since Café con Ron is a pop-up series and not a static cafe, finding the next event requires staying connected with the organizers. The most reliable sources for the most current date and location are the official channels of Perreo Club and their partners, such as Reggaeton Labs.
Events are often announced weeks in advance, with dates sometimes stretching into late 2025 (such as a planned October 2025 event), confirming the series' ongoing popularity and schedule. Due to the high demand and viral nature of the event, it is highly recommended to RSVP or purchase tickets early. Some events, particularly those at smaller venues like Pershing East Coffee, have been known to sell out quickly. Keep an eye out for announcements regarding Season Two and other special editions, as the party continues to evolve and grow across the Austin landscape.
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