The 5 High-Tech Secrets That Make AMAZE NYC The Best Magic Show Of 2025
Step right up, because as of late 2025, the most talked-about magic experience in New York City is not on Broadway, but Off-Broadway, in the heart of Midtown Manhattan. This isn't your grandfather's rabbit-out-of-a-hat routine; it's a revolutionary, mind-bending spectacle that fuses the timeless art of illusion with cutting-edge digital technology, a show so fresh it's already extending its run well into the next year. The show is Jamie Allan's *AMAZE*, and it's redefining what a live magic performance can be, putting the wonder directly into the hands of the audience.
Direct from its smash-hit run in London's West End, *AMAZE* has taken up residence at the legendary New World Stages, transforming Stage 5 into a theatrical playground where the impossible becomes reality. The production is a deeply personal and story-driven journey, weaving the magician's childhood fascination with illusion and technology into a narrative that is both heartfelt and dazzling. If you’re looking for the definitive, up-to-the-minute guide on tickets, location, and the secrets behind this record-shattering show, you’ve come to the right place.
Magician Profile and Show Logistics: Jamie Allan's AMAZE
The entire production revolves around the vision and talent of its creator, the revolutionary magician Jamie Allan. Known internationally as the "iMagician," Allan has built a career on blending classic conjuring techniques with state-of-the-art digital media. While he is the primary creative force, it is important to note that he may not perform at every single show; checking the calendar for specific dates is always advisable before booking.
- Magician/Creator: Jamie Allan (The "iMagician")
- Show Title: AMAZE Magic (Jamie Allan's AMAZE)
- NYC Venue: New World Stages – Stage 5
- Address: 340 West 50th Street, New York, NY 10019
- Location Context: Midtown Manhattan, situated between the bustling energy of Times Square and the vibrant dining scene of Hell's Kitchen.
- Show Type: Off-Broadway, High-Tech Illusion, Story-Driven Magic, '80s Nostalgia.
- Run Time: Approximately 2 hours, including one intermission.
- Current Run Dates: The show is confirmed to be running with dates extending well into late 2025, with an official opening on August 13, 2025.
- Origin: Direct from a successful run in London's West End.
The 5 High-Tech Secrets Behind the Mind-Bending Illusions
*AMAZE* is not just a collection of tricks; it is a theatrical experience that uses technology as a narrative device, not just a flashy prop. Allan’s approach is a "masterclass in magic," earning rave reviews from audiences who are genuinely left wondering how he pulls off the impossible. The show’s unique blend of old-school charm and modern wizardry is what sets it apart from traditional magic shows like the intimate, tableside Speakeasy Magick or the classic Steve Cohen's "Millionaire's Magician" performance.
1. The iMagician's Digital Toolkit: iPads and Holograms
Jamie Allan earned the moniker "iMagician" by being one of the first to truly integrate modern technology into his act. His illusions frequently involve devices that are commonplace in the audience's pocket. He utilizes iPads and smartphones not just for simple card tricks, but for complex, large-scale illusions. Furthermore, the show heavily incorporates holograms and advanced projections to create illusions that are physically impossible in the real world, such as making a massive object—like a Mercedes-Benz—appear seemingly out of thin air on the stage.
2. Audience Participation Driven by Social Media
A core promise of *AMAZE* is that "YOU become part of the impossible." Allan achieves this by using modern communication methods like Facebook and Twitter as part of the magic. This isn't passive viewing; the show’s high-tech wizardry is designed to put the magic "directly into the hands" of the audience, ensuring a level of interactivity rarely seen in a large-scale theatrical production. This revolutionary blend ensures a unique experience for every audience member, making it feel less like a staged show and more like a shared, spontaneous event.
3. The Fusion of '80s Nostalgia and Cutting-Edge Tech
The show is a testament to Allan's childhood, a "boy who grew up fascinated by magic, illusion, [and] technology." This personal storytelling is infused with '80s nostalgia, creating a unique aesthetic that is both retro and futuristic. The use of laser beams and vibrant video projections evokes the era of classic sci-fi and arcade games, providing a visual backdrop that is dramatically different from more traditional NYC magic offerings like the Broadway Magic Hour or the hidden Art of Play venue.
4. Storytelling as the Ultimate Illusion
Unlike many illusionists who focus solely on grand spectacle, Allan uses his personal life story and heartfelt storytelling to augment his dazzling illusions. The narrative arc of the show is about the journey of a magician, making the audience emotionally invested in the performance. This narrative depth is what critics and audience members consistently praise, noting that the storytelling is "just as enchanting as the magic and the illusions." This structure transforms the magic from mere trickery into a profound theatrical experience.
5. Timeless Conjuring Techniques Elevated by Modern Media
While the show is celebrated for its digital innovations, the foundation remains in timeless conjuring techniques and classic grand illusion. The technology is a tool to enhance, not replace, the fundamental principles of magic. Acts like levitation are given a modern, high-tech twist, but the core of the illusion relies on the magician's skill and misdirection. This balance—combining the old-school with the new—is the final, most crucial secret to why *AMAZE* is breaking records and blowing minds in the competitive Off-Broadway landscape.
Booking Your Tickets and What to Expect
The fact that *AMAZE* has already extended its run multiple times since its opening in the summer of 2025 is a strong indicator of its popularity and critical success. Securing tickets, especially for weekend performances at the New World Stages, is highly recommended to avoid disappointment. The venue itself is a modern, comfortable space that perfectly suits the show’s contemporary theatrical style.
The show's location—nestled between Times Square and Hell's Kitchen—makes it an ideal centerpiece for a full evening in New York City. You can easily pair the 7:00 PM show with a pre-theatre dinner in Hell's Kitchen or enjoy the bright lights of Times Square afterward. The 2-hour run time, including the intermission, is perfectly paced, ensuring a non-stop, thrilling experience that never drags. *AMAZE* delivers on its promise: it is a show full of surprises, where the magic feels completely in-the-moment and genuinely baffling.
For those who love magic shows from the likes of Criss Angel or Penn and Teller but are looking for a fresh, technology-forward take, *AMAZE* is the definitive must-see event of the season. It’s an experience that’s not just about witnessing magic, but about feeling the wonder of impossibility firsthand. Don't wait—secure your seats for one of the most revolutionary magic shows to ever hit the New York stage.
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