100 Years Of Excellence: The Definitive Guide To Johnson Motors Of St. Croix Falls' Centennial & Modern Inventory

Johnson Motors of St. Croix Falls, Inc. stands today, December 26, 2025, as a remarkable institution in the St. Croix Valley, currently celebrating a monumental milestone: a century of continuous operation. Founded in 1925, this dealership has transitioned from the early days of automotive sales to becoming a modern, multi-brand hub known for its community commitment and focus on the latest vehicle technology, including new 2026 model-year inventory and electric vehicles (EVs). The story of Johnson Motors is not just about selling cars; it is a deep-rooted narrative of family ownership, transparent service, and dedication to the Wisconsin-Minnesota border region. The dealership's ongoing centennial celebration highlights a legacy that few businesses ever achieve, positioning it as a trusted resource for new and used vehicles, parts, and maintenance services for generations of customers.

The Johnson Motors Leadership and Centennial Profile

The success and longevity of Johnson Motors of St. Croix Falls are built on a foundation laid by its founder and maintained by the long-standing Anderson family ownership. This structure provides the dealership with both historical depth and modern business acumen.

Founder and Legacy: Joye L. Johnson

• Name: Joye L. Johnson
• Early History: Entered the auto business in 1915, working with his father, J.P. Johnson, who sold Maxwells and Studebakers in Star Prairie.
• Founding Vision: Joye L. Johnson established the General Motors dealership that proudly bears the Johnson name, setting the standard for dedication and transparent service that continues today.
• Founding Year: 1925, marking the official beginning of the Johnson Motors legacy in the St. Croix Valley.

Current Ownership: The Anderson Family

The Anderson family has been a crucial part of the company's identity for over seven decades.

• Integral Role Since: 1950
• Ownership Since: 1983
• Key Personnel: Michael C. Anderson (Owner) and Greg M. Anderson (Owner).
• Group Affiliation: Johnson Motors of St. Croix Falls is part of a larger, reputable group that includes Johnson Ford of New Richmond and Johnson Motors of Menomonie, ensuring a wide network of inventory and service expertise.

Celebrating 100 Years: Community and Commitment

The centennial celebration is more than a historical footnote; it is an active demonstration of the dealership's commitment to the St. Croix Falls community and the wider St. Croix Valley.

A Century of Transparent Service

Johnson Motors emphasizes a philosophy of "Transparent Service," a core value that has allowed them to build trust over ten decades. This focus on honesty and clarity in sales and service is a key differentiator in the competitive automotive market. The longevity of the business itself serves as a testament to this customer-first approach.

Centennial Community Impact

As part of their 100-year anniversary celebration, Johnson Motors has actively given back to the local community. A notable recent example is a significant $4,000 donation to the St. Croix Falls Schools Athletics Department. This commitment underscores the dealership's role as a true community partner, investing in the future of local students and athletic programs.

The Modern Inventory: New Models and the EV Future

Johnson Motors of St. Croix Falls is not resting on its historical laurels; the dealership remains at the forefront of the automotive industry by offering a diverse and up-to-date inventory. This includes the very latest model-year vehicles, showcasing a forward-thinking approach to meet modern consumer demands.

The Latest 2026 and 2025 Models

Customers can find a comprehensive selection of brand-new vehicles from major manufacturers. The dealership is actively featuring the newest releases, a clear sign of their commitment to providing the most modern options available. Key models recently highlighted in their inventory include:

• 2026 Chevrolet Silverado 1500 RST: Representing the latest in modern truck capabilities, features, and sleek, updated design.
• 2026 Chevrolet Trailblazer LS: A popular choice for those seeking a modern crossover with the latest technology and safety features.
• 2025 Chevrolet Equinox EV LT: Signaling the dealership's strong commitment to the rapidly growing electric vehicle (EV) market, offering customers a modern, all-electric option.

Diverse Vehicle Offerings

Beyond the newest Chevrolet models, Johnson Motors of St. Croix Falls provides a wide array of options to the St. Croix Valley and surrounding areas. As a multi-brand dealer, their inventory frequently includes vehicles from Chevrolet, Ford, GMC, Chrysler, Dodge, Jeep, and Ram. This diversity ensures that whether a customer is looking for a rugged pickup, a family SUV, or an efficient sedan, they can find it locally.

Used and Certified Pre-Owned Options

In addition to new vehicles, the dealership maintains a robust inventory of high-quality used and certified pre-owned cars, trucks, and SUVs. Being an Auto Navigator partner, they facilitate a streamlined and transparent financing process for pre-owned purchases, making vehicle ownership accessible to a wider range of buyers.

Comprehensive Automotive Services and Customer Experience

The longevity of Johnson Motors is intrinsically linked to its full-service approach, extending far beyond the initial sale. They provide a complete automotive ecosystem designed to support the customer throughout the life of their vehicle.

Parts and Service Department

The service center is staffed by factory-trained technicians capable of handling everything from routine maintenance to complex repairs. They utilize genuine OEM parts and often feature service specials, such as deals on ACDelco Gold 30-Month Batteries, to provide value to their loyal customer base. This commitment to expert service is a cornerstone of their "Transparent Service" philosophy.

Financing and Customer Support

The finance department at Johnson Motors works with a network of lenders to secure competitive rates and flexible terms for buyers. Their partnership with platforms like Capital One's Auto Navigator underscores their commitment to a modern, hassle-free car buying experience. The focus remains on customer satisfaction, with key personnel like Michael C. Anderson being directly listed as customer contacts to ensure accountability and a personal touch.

Topical Entities and Related Keywords

The continued success of Johnson Motors of St. Croix Falls is interconnected with the economic and community life of the region. Key entities and concepts relevant to the dealership include: St. Croix Valley, Polk County, New Richmond, Johnson Motor Sales, Chevrolet City USA, ACDelco, General Motors, Used Car Inventory, New Vehicle Specials, and Automotive Sales Careers. The dealership’s deep history and modern inventory ensure it remains a vital fixture in the local economy.

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