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The 5 Essential Facts About J+J Flooring: History, Kinetex Innovation, And 2025 Updates

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The legacy of J & J Flooring, now officially known as J+J Flooring Group, is a compelling story of American manufacturing, innovation, and strategic evolution that spans over six decades. As of late 2024 and heading into 2025, the company stands as a powerhouse in the commercial flooring sector, having successfully navigated a major merger and continuously pushing the boundaries of material science, particularly with its revolutionary Kinetex technology. This article dives deep into the company’s history, its key personnel, the latest product innovations showcased at events like Design Days 2024, and its unwavering commitment to environmental sustainability.

Founded in the heart of the "Carpet Capital of the World," Dalton, Georgia, J+J Flooring has transformed from a small, family-owned rug business into a leading supplier of high-performance flooring solutions for corporate, healthcare, and educational environments. The current focus is entirely on the commercial market, offering a robust portfolio that includes modular carpet, Luxury Vinyl Tile (LVT), and its unique textile composite flooring. Understanding J+J Flooring today means looking beyond the initial founders to appreciate the strategic growth that led to its 2016 merger with Engineered Floors, a move that solidified its market position and continues to drive its forward-looking initiatives.

The Founders and the J+J Flooring Legacy: A Family Business Profile

The history of J+J Flooring Group is inextricably linked to the entrepreneurial spirit of its two founders, Rollins Jolly and Tom Jones. Their partnership laid the groundwork for one of the most respected names in the commercial carpet industry.

  • Founding Name: J&J Rugs (later J&J Industries, then J+J Flooring Group).
  • Founding Year: 1957.
  • Founding Location: Dalton, Georgia, the hub of the U.S. carpet industry.
  • Initial Business Model: Jolly and Jones saw an opportunity to utilize surplus yarn from nearby carpet mills, transforming it into beautiful, marketable rugs, including the popular "candy-striped carpets" of the era.
  • Key Figures & Family Succession: The legacy continued through the Jolly family. Rollins Jolly's son, Jim Jolly, served the company for 40 years, and his grandson, David Jolly, served as President and CEO, maintaining a strong family presence and cultural balance within the organization for decades.
  • Evolution: The company quickly grew beyond simple rugs, stepping into yarn extrusion and developing proprietary technologies, which set the stage for its eventual focus on high-performance commercial flooring.

The original J&J Industries was a testament to American manufacturing ingenuity, consistently prioritizing quality and innovation. This foundation of excellence is what made the company an attractive and strategic partner for Engineered Floors, LLC, which completed its merger with J+J Flooring Group on April 1, 2016. This pivotal merger allowed J+J to dedicate its resources entirely to the demanding commercial sector, leveraging the combined strength of the two entities.

Kinetex and LVT: The J+J Flooring Product Innovation Engine

J+J Flooring Group’s reputation in the Architecture and Design (A&D) community is largely built upon its commitment to creating flooring solutions that solve real-world commercial problems. Two product categories stand out as the pillars of their modern portfolio: the revolutionary Kinetex and their expanding Luxury Vinyl Tile (LVT) offerings.

Kinetex® Textile Composite Flooring: A Category of Its Own

Kinetex is arguably J+J Flooring’s most significant technological advancement. It is not carpet, nor is it hard-surface flooring; it is an advanced textile composite flooring designed to combine the best attributes of both.

  • Performance Profile: Kinetex is known for its long-wearing durability, non-slip properties, and exceptional maintenance characteristics, making it an ideal choice for high-traffic environments like education, healthcare, and retail spaces.
  • Acoustics and Comfort: It offers superior sound absorption compared to traditional hard-surface products, contributing to quieter and more comfortable interior environments.
  • Sustainability Champion: Kinetex has earned the prestigious NSF/ANSI-140 Platinum certification, the highest level in the Sustainable Assessment for Carpet standard, demonstrating its leadership in environmental responsibility.

Latest LVT and Modular Carpet Collections (2024–2025)

Keeping pace with modern design trends, J+J Flooring continues to refresh its LVT and modular carpet collections. The company showcased several new collections at Design Days 2024, signaling its product direction for the coming year.

The LVT line, including the Multiple Choices LVT collection, is designed to offer a comprehensive selection of patterns and visuals, giving designers flexibility within a single product family. Furthermore, J+J is expanding into the rigid core LVT market with collections like Infusion, a critical move to offer highly stable and durable options suitable for demanding commercial use. On the soft-surface side, new designs like the Gallery Edit modular carpet collection continue to provide architects and designers with sophisticated, customizable options.

The J+J Flooring Commitment to Sustainability and Community

In the modern commercial flooring world, sustainability is not a luxury but a necessity, and J+J Flooring Group has made it a core pillar of its corporate philosophy. Their approach is guided by a focus on continuous and quantifiable improvement and full transparency across all operations.

Environmental Responsibility and Certifications

J+J Flooring’s sustainability efforts are evident in their pursuit of rigorous third-party certifications and environmental reporting. They have developed aggressive goals focused on energy conservation and reducing their environmental footprint.

  • NSF/ANSI-140: The company’s products, including Kinetex and various carpet lines, are certified under the NSF/ANSI-140 standard, which evaluates the environmental attributes of flooring products.
  • Environmental Product Declarations (EPDs): J+J provides EPDs for its flagship products, including Kinetex and its LVT collections, ensuring transparency regarding the environmental impact of the product's life cycle.
  • Manufacturing Hub: By manufacturing its core products in Dalton, Georgia, the company maintains control over its supply chain, which aids in meeting its high environmental and quality standards.

Corporate Social Responsibility (CSR) in 2024 and 2025

Beyond environmental stewardship, J+J Flooring maintains a strong commitment to its community through its corporate social responsibility initiatives. The Helping Hands program is a notable example, which has seen significant expansion in recent years.

In 2024, the program continued its tradition of delivering decorated trees and gifts to hospitals and non-profit organizations, aiming to bring joy to those facing difficult times, particularly during the holiday season. This community engagement demonstrates that J+J Flooring is not just focused on selling products, but on being a positive force in the communities it serves, a tradition that harks back to the values of its founders, Rollins Jolly and Tom Jones. The continued focus on this program into 2025 highlights the company's dedication to long-term social impact.

The combined focus on cutting-edge technology like Kinetex, a diverse and updated product portfolio, and a deep commitment to both environmental and social responsibility ensures that J+J Flooring Group remains a dominant and forward-thinking leader in the global commercial flooring market.

j & j flooring
j & j flooring

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