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The Parlour Salt Lake City: 5 Secrets Behind The Cult-Favorite Sugarhouse Salon And Its Owner

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The Parlour Salt Lake City has cemented its reputation as one of the most sought-after boutique hair salons in the Utah capital, particularly known for its vibrant atmosphere and specialization in contemporary, low-maintenance color and expert cutting techniques. As of late December 2025, the salon continues to thrive, operating out of two distinct but equally popular locations that cater to a discerning Salt Lake City clientele.

This establishment is far more than just a place for a trim; it is a hub for high-end hairdressing, offering a curated experience that focuses on lasting style and hair health. The salon’s success is deeply intertwined with the vision of its owner, a well-known figure in the local beauty scene who has successfully cultivated a space for both creative stylists and devoted customers.

The Visionary: Ashton Eguchi Biography and Salon Empire

The driving force behind The Parlour’s dual-location success is its owner, Ashton Eguchi. She is a prominent hairdresser and entrepreneur who has built a significant presence in the competitive Salt Lake City hair scene.

  • Name: Ashton Eguchi
  • Primary Role: Hairdresser and Salon Owner
  • Expertise: Specializes in haircutting and low-maintenance color techniques.
  • Business Portfolio: Owns and operates two distinct Parlour locations in Salt Lake City: Sugarhouse Parlour and 27th Street Parlour.
  • Location Focus: Deeply rooted in the Salt Lake City community, with her salons becoming local landmarks in the Sugarhouse and Highland Park areas.
  • Business Philosophy: Known for curating a clean, well-run, and relaxing environment where stylists can create beautiful work.

Eguchi’s approach to business is characterized by a focus on quality, professional development for her team, and establishing a cohesive, high-end brand across both of her Salt Lake City locations. Her personal specialization in low-maintenance color is a key trend that resonates with modern clients who seek effortless, long-lasting results.

The Dual Locations: Sugarhouse Parlour vs. 27th Street Parlour

The Parlour brand operates through two distinct, yet complementary, spaces that serve different parts of the Salt Lake City metropolitan area. Understanding the difference between the Sugarhouse Parlour and the 27th Street Parlour is key to booking the right experience.

Sugarhouse Parlour: The Boutique Hub

The original and perhaps most recognized location, Sugarhouse Parlour, is a boutique hair salon nestled in the heart of the vibrant Sugarhouse Alley.

  • Address: 1993 S 1100 E, Salt Lake City, UT 84106 (Located at the back of Sugarhouse Alley)
  • Atmosphere: Described as an eclectic yet cozy space, providing a unique and intimate salon experience.
  • Specialty: It is the primary location for the salon’s Cut + Color Specialists, focusing on high-quality, customized hair services.
  • Landmark: Being situated in the popular Sugarhouse Alley makes it a convenient and trendy destination.

27th Street Parlour: The Sister Salon

The second location, 27th Street Parlour, extends the brand’s reach to a different part of the city, maintaining the same commitment to expert hairdressing.

  • Address: 1446 E 2700 S, Salt Lake City, UT 84106
  • Focus: It houses a talented team of stylists, including artists like Sara Stewart and Hannah Sharp, offering the same range of specialized services.
  • Clientele: Caters to clients in the Highland Park and surrounding neighborhoods, offering the signature Parlour experience closer to home.

Both salons are dedicated to being a welcoming environment where clients can expect professionalism, cleanliness, and a high standard of artistry from the entire stylist team.

The Parlour’s Signature Services and Pricing Insights

The Parlour is known for its focused menu of services, positioning itself as a specialist in cutting and coloring rather than a full-service day spa. Their pricing structure reflects the expertise of their stylists and the quality of the products used.

Core Hair Services

The salon's menu is built around essential, high-demand services, with prices that are competitive for a boutique, high-end establishment in the Salt Lake City hair scene.

  • Women’s Haircut: Typically a 55-minute service, often priced around $40.00.
  • Men’s Haircut: A slightly shorter 50-minute service, also commonly priced at $40.00.
  • All Over Color: A comprehensive coloring service that generally takes about 2 hours, with a starting price point around $90.00.
  • Hair Styling: Includes a Shampoo and Blow Dry Style, which can be booked as a standalone service or as an add-on.

Specialized Color and Extensions

Beyond the basics, The Parlour excels in specialized treatments that require a high degree of technical skill.

Low-Maintenance Color Techniques: This is a core specialty, championed by Ashton Eguchi herself. The focus is on creating color that grows out gracefully, requiring less frequent salon visits, which is highly valued by busy Salt Lake City residents. Techniques often include balayage, foilyage, and strategic highlighting.

Gloss Service: A popular add-on or standalone service, a Gloss service enhances shine, tone, and overall color vibrancy. This is often paired with a New Bangs service or a blow dry add-on for a quick refresh.

Hair Extensions: For clients seeking significant length or volume, the salon offers personalized Hair Extensions consultations. This is a crucial first step where the stylist assesses the client’s hair type, discusses the desired look, and provides a transparent overview of the pricing options and maintenance requirements.

The Product Authority: High-End Retail Lines

A key indicator of a salon’s commitment to quality is the professional product lines it chooses to carry. The Parlour’s retail selection features three globally recognized, high-end brands, ensuring clients can maintain their look with premium products at home.

  1. Oribe: Known for its luxurious packaging, signature scent, and high-performance, quality ingredients. Oribe products are a staple in top-tier salons worldwide, offering everything from shampoos and conditioners to styling treatments.
  2. R+Co: A collective of some of the most forward-thinking, rule-bending hairstylists in the business. R+Co products are known for their unique formulations, effectiveness, and distinct, modern aesthetic.
  3. Cult + King: This brand aligns with a philosophy of clean, sustainable beauty, often appealing to clients who prioritize natural and environmentally conscious ingredients in their hair care routine.

By curating these specific lines—Oribe, R+Co, and Cult + King—The Parlour reinforces its position as a destination for clients who seek not only a great haircut or color but also a complete, professional hair care regimen. This commitment to premium salon products solidifies their topical authority in the Salt Lake City beauty industry.

Booking Your Experience: Tips for Securing an Appointment

As a highly popular boutique hair salon, securing an appointment at either the Sugarhouse Parlour or the 27th Street Parlour can sometimes require planning, especially with in-demand stylists like Ashton Eguchi or other senior cut + color specialists.

The most efficient way to manage bookings is through their online appointment system. Clients are encouraged to visit the Parlour websites to check the availability of specific stylists, view their recent work, and book directly. For complex services like Hair Extensions or major color transformations, a dedicated consultation is often required first to ensure the best possible outcome. The salon’s focus on providing a relaxing, clean, well-run environment means that every appointment is structured for client satisfaction, from the initial booking to the final blow dry.

Whether you are looking for a simple Women's Haircut, a fresh All Over Color, or the latest in low-maintenance color trends, The Parlour Salt Lake City—in both its Sugarhouse and 27th Street locations—remains a premier choice for high-quality, contemporary hairdressing in Utah. Their dedicated team and commitment to excellence ensure they will continue to be a cult-favorite for years to come.

the parlour salt lake city
the parlour salt lake city

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