10 Shocking Secrets Behind The Labubu Coca-Cola Series: The Ultimate Collector's Guide For 2025
The Labubu Coca-Cola Series is officially the hottest designer toy collaboration of late 2024 and early 2025, sparking a global frenzy among collectors and pop culture enthusiasts. This highly anticipated partnership between the iconic beverage brand, Coca-Cola, and the powerhouse blind box company, Pop Mart, brings the mischievous forest creature, Labubu, into a refreshingly vibrant new world. As of December 25, 2025, the series has seen multiple staggered releases, including vinyl figures, plush dolls, and collectible pendants, making it a complex but rewarding set for dedicated fans to track down.
This article dives deep into the collaboration's freshest details, unveiling the story, the full product lineup, and the genius artist behind the fanged phenomenon, Kasing Lung. Whether you’re a veteran collector of The Monsters series or a newcomer drawn in by the viral hype, this is your definitive guide to understanding the rarity and value of the Labubu Coca-Cola collection.
The Visionary: Kasing Lung Biography and The Monsters Universe
To truly appreciate the Labubu Coca-Cola Series, collectors must first understand the creative genius who brought this beloved character to life: Kasing Lung. He is the original artist and designer behind the entire "The Monsters" universe, a whimsical yet slightly eerie world of creatures.
Kasing Lung: Profile and Artistic Journey
- Born: December 31, 1972, in Hong Kong.
- Early Life & Inspiration: Lung moved to the Netherlands with his family early in life. It was there that he developed a profound fascination with Nordic folklore and fairy tales, which heavily influenced the aesthetic and personality of his monster characters.
- The Birth of Labubu: Labubu, the wide-eyed, fanged rabbit-like creature, was invented by Lung over ten years ago. It is the most famous character from his "The Monsters" family.
- Collaboration with Pop Mart: The partnership with Pop Mart elevated Labubu from a niche designer figure to a global phenomenon, transforming the trendy Chinese toy market and launching the character into the mainstream.
- The Monsters Family: Labubu is the star, but he is joined by other popular characters in the series, including ZIMOMO, MOKOKO, TYCOCO, and PUCA, all of whom inhabit his emotionally charged visual universe.
Lung’s unique blend of cute and mischievous, often referred to as "cute horror," is what gives Labubu its irresistible charm, making it a perfect, unexpected partner for the universally recognized Coca-Cola brand.
Decoding The Monsters Coca-Cola Series: Release Dates and Product Lineup
The collaboration between Pop Mart's Labubu and Coca-Cola was not a single launch but a series of staggered releases spanning late 2024 into 2025, creating multiple opportunities (and challenges) for collectors. This multi-product drop has solidified the series as one of the most significant Pop Mart events of the year.
Key Release Dates and Product Types
The most sought-after items fall into three main categories:
- The Monsters Coca-Cola Series Figures (Blind Box): These are the standard vinyl face figures, the core of the collection. The initial launch for these figures was around November 22, 2024, with some regions seeing a wider rollout on January 24, 2025, and even May 13, 2025. A full case contains 10 blind boxes, with a chance for a secret figure.
- The Monsters Coca-Cola Series Vinyl Face Plush Dolls: These larger, softer collectibles feature Labubu in various Coca-Cola-themed outfits and were also part of the late 2024/early 2025 launch window. A case of plush dolls typically contains 6 blind boxes.
- Labubu Coca-Cola Pendants: Smaller, more affordable items perfect for keychains or bag charms. These were released globally around December 19, 2024.
The series is built around a fun narrative: ZIMOMO, one of The Monsters, brings Coca-Cola back from the human world to throw a celebratory party in the forest for his friends. This backstory adds a layer of charm to each figure's design.
The Rarity Factor: Figures, Designs, and the Secret Chase
As with all Pop Mart blind box series, the true excitement lies in the mystery and the chase for the elusive secret figure. The Coca-Cola series has amplified this thrill with its highly collectible, limited-edition nature.
What’s Inside the Blind Box?
The main figures series consists of 10 classic, non-repeating designs. Each figure is a vinyl face doll standing approximately 15.5 to 17 cm tall. The designs feature Labubu and his friends decked out in the iconic red, white, and black Coca-Cola colors, often holding miniature Coca-Cola bottles or cans, or wearing themed accessories.
The entire set is structured as follows:
- 10 Classic Designs: These are the standard figures that make up the whole set. Buying a sealed case of 10 blind boxes guarantees you one of each classic design.
- 1 Hidden/Secret Design: This figure is inserted randomly and replaces one of the classic designs in a case. The secret figure is significantly rarer and commands the highest price on the secondary market.
The rarity and high demand have even led to issues with counterfeits, with thousands of fake Labubu dolls, including those holding Coca-Cola bottles, being seized in customs busts in 2025, underscoring the series' massive viral and monetary value.
The Collector’s Market and Where to Buy Labubu Coca-Cola
The Labubu Coca-Cola Series is a prime example of the "hype economy" in designer toys. The combination of a globally recognized brand (Coca-Cola) and a viral Pop Mart character (Labubu) has driven prices and collector interest to unprecedented levels.
Retail prices for a single blind box figure typically hover around $20 to $25 USD, with a full case of 10 figures retailing for over $130 USD. However, the secondary market, especially for sealed cases or the rare secret figure, sees prices significantly higher due to the limited-edition status.
Tips for Securing Authentic Figures
Due to the massive demand and the presence of counterfeit products, collectors should exercise caution when purchasing:
- Official Pop Mart Stores: The safest bet is always the official Pop Mart online store or physical retail locations.
- Authorized Resellers: Major retailers and verified online marketplaces like Amazon Pop Mart Store, StockX, and reputable specialty toy stores often carry the series.
- Check for Authenticity: Always look for the official Pop Mart and Coca-Cola licensing logos on the packaging to ensure you are receiving a genuine product from the collaboration.
The Labubu Coca-Cola Series is more than just a toy; it is a cultural artifact that captures the intersection of designer art, corporate branding, and viral social media trends. Whether you are chasing the full set, the elusive secret, or just a single, refreshing figure, this collaboration is a must-have piece of pop culture history for 2025.
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