Home Worldwide Trends

5 Major Strategies: How Hopscotch Agence Événementielle Plans To Double Its Size By 2030

• minute read
Contents

As of December 25, 2025, Hopscotch Groupe, a major player in the French and international communication and event sector, is not resting on its laurels. The agency is aggressively pursuing a strategic roadmap designed to cement its position as a global leader, focusing heavily on international expansion and a deep commitment to responsible event management. This strategy is particularly vital as the group navigates a dynamic market, evidenced by its recent financial reports and organizational shifts.

The core entity, Hopscotch Agence Événementielle France, known for creating bespoke and memorable experiences for over 50 years, is central to this ambitious vision. The group's recent announcements, including financial results up to the first half of 2025 and new organizational structures, provide a clear blueprint for how this French powerhouse intends to double its size by the end of the decade, making its operations, from public relations to digital and event activations, more integrated and globally coordinated.

The Leadership Driving Hopscotch Groupe: Frédéric Bedin Profile

The strategic direction of Hopscotch Groupe is steered by its experienced leadership team, with Frédéric Bedin at the helm. His journey from organizing cultural events to leading a major international communication group is foundational to the company’s DNA, which emphasizes creativity and entrepreneurial spirit.

  • Name: Frédéric Bedin
  • Primary Role: Managing Director and Chairman of the Management Board (Président du Directoire) of Hopscotch Groupe.
  • Career Start: Began by organizing cultural events and parties, laying the groundwork for the agency's event expertise.
  • Leadership Style: Known for fostering an environment where the agency quickly grew and distinguished itself in the market.
  • Key Colleagues: Works closely with key executives, including Cécile Granat (Managing Director of Hopscotch PR) and Carla de Oliveira (Deputy Managing Director of Hopscotch Event).
  • Focus Areas: Driving the group's integration across multiple communication disciplines: public relations, digital, event management, and influence.

Strategy 1: Ambitious Financial Targets and Recent Performance Review

Hopscotch Groupe is actively communicating its financial health and future targets, providing crucial transparency to the market. The group has set a bold target: to double its size by 2030, a goal that requires significant organic and external growth.

2024 Full-Year and H1 2025 Financial Snapshot

The group's recent results highlight both strong performance and current market challenges. In 2024, Hopscotch Groupe achieved a consolidated revenue of €319,054 thousand (or €319 million), a substantial increase from the previous year.

However, the first half of 2025 presented a more complex picture. The semi-annual results for H1 2025 showed a consolidated revenue of €118.5 million. This figure represents an 8.3% retreat compared to the same period in 2024. This slight contraction underscores the need for the strategic pivots currently being implemented to ensure the long-term goal of doubling in size remains achievable.

The event sector, which is the core business of Hopscotch Agence Événementielle, continues to be a high-stakes arena, and the group's ability to maintain a strong operating income despite revenue fluctuations is a testament to its operational efficiency.

Strategy 2: Global Expansion and Organizational Restructuring

A key pillar of the 2030 strategy is a renewed focus on global reach. Hopscotch Groupe is reorganizing its structure to better coordinate its diverse expertise across the globe, ensuring a seamless offering that includes public relations, event management, digital marketing, and influence.

New Global Coordination and Market Entry

In July 2025, Hopscotch announced the implementation of a new organizational structure specifically dedicated to coordinating its international activities. This move is designed to align the group's various agencies—including Hopscotch Event and Hopscotch PR—under a unified global approach, moving beyond a purely French-centric model.

This commitment to international growth was further solidified in December 2025 with the opening of a new agency in Switzerland, reinforcing its presence in key European markets.

Strategy 3: Strategic Acquisitions and Partnerships

To accelerate its growth and diversify its portfolio, Hopscotch Groupe is actively pursuing strategic acquisitions and exclusive negotiations.

Key Acquisitions and Negotiations

  • INTERFACE TOURISM: The group completed the acquisition of the four INTERFACE TOURISM agencies before the end of 2023. This move significantly bolsters Hopscotch's capabilities in the tourism and travel sector, adding specialized expertise to its event and communication services.
  • Comexposium Negotiations: Hopscotch Groupe entered into exclusive negotiations with Comexposium, a major event organizer. While the details of the outcome are not fully public, such high-level discussions indicate a strong intent to consolidate market share and expand capabilities in large-scale event organization and trade shows.

These external growth initiatives are crucial for achieving the ambitious goal of doubling the group's size, allowing for rapid integration of new talent and market access in areas like tourism, trade events, and specialized corporate communication.

Strategy 4: Unwavering Commitment to Sustainable Events (CSR)

A non-negotiable aspect of Hopscotch's modern strategy is its deep commitment to Corporate Social Responsibility (CSR) and sustainable development. The agency is not just following trends; it is setting industry standards in France and globally.

EcoVadis Platinum and ISO 20121

Hopscotch Groupe's dedication to sustainability has earned it the prestigious EcoVadis Platinum Medal in 2022. This is the highest distinction awarded by EcoVadis, placing the group in the top 1% of the best-performing companies globally for CSR.

Furthermore, all of the group’s event agencies, including Hopscotch Congrès and Hopscotch Event, have achieved ISO 20121 certification. This international standard specifically addresses sustainable event management, proving the agency’s policy of integrating sustainable development into every phase of event planning, from conception to execution. The focus is particularly strong on reducing the carbon footprint of its events.

The group has a long-standing history of promoting CSR and impact issues, launching its "Transition(s)" offering to help clients and partners navigate these critical shifts, demonstrating a commitment that predates formal requirements like the French PACTE Act.

Strategy 5: Integrated Communication and Digital Transformation

Hopscotch positions itself as an integrated communication group, moving beyond the traditional silos of a single event agency. The group’s strength lies in its ability to combine event services with a full spectrum of communication disciplines: public relations, digital strategy, influence campaigns, and corporate affairs.

The "LSI" (Latent Semantic Indexing) of the group's services—including *digital activations*, *internal communication*, and *media relations*—indicates a holistic approach. Hopscotch Event is renowned for its capacity to invent and produce bespoke event communication devices, ensuring that every experience is not just a standalone moment but an integrated part of a client's broader communication strategy.

This integration allows the agency to offer more comprehensive, impactful, and measurable campaigns, a necessity in the modern communication landscape. The ability to manage global communications for major clients, from a product launch to a large-scale corporate congress, positions Hopscotch Agence Événementielle France as a strategic partner, not just a service provider.

5 Major Strategies: How Hopscotch Agence Événementielle Plans to Double Its Size by 2030
hopscotch agence événementielle france
hopscotch agence événementielle france

Detail Author:

  • Name : Dr. Lewis Stiedemann Sr.
  • Username : emelie88
  • Email : aurelia33@gmail.com
  • Birthdate : 1981-09-01
  • Address : 8630 Herman Grove Assuntachester, KY 57869
  • Phone : 607.326.1881
  • Company : Harvey-Jast
  • Job : Rotary Drill Operator
  • Bio : Iusto ad sit quidem omnis amet. Dolor sapiente dolores temporibus vel dicta est ratione. Qui ut qui doloribus placeat eaque corporis. Alias quas voluptatem quo voluptatem tempore aut.

Socials

linkedin:

twitter:

  • url : https://twitter.com/lterry
  • username : lterry
  • bio : Voluptas saepe eum ratione ipsum ad. Qui quaerat perspiciatis explicabo rerum vel. Ad eos corporis beatae porro eum doloremque.
  • followers : 6133
  • following : 1304

instagram:

  • url : https://instagram.com/lessie6218
  • username : lessie6218
  • bio : Rem et deleniti dicta. Ea accusantium sed et incidunt. Laudantium commodi ad et necessitatibus.
  • followers : 2824
  • following : 872

tiktok:

Random Posts